Send us a text

Ever wondered how a punk rock skateboarder turned into a wine industry pioneer? Today on Elevate Your Brand, we sit down with Michael Juergens, a certified sommelier and best-selling author, whose serendipitous encounter with an old Italian wine at 40 propelled him to international wine acclaim. Embodying the mantra of doing "epic shit with cool people," Michael's journey is a testament to the notion that it's never too late to chase your passion.

Michael takes us on a remarkable adventure through the Himalayas, where he is establishing a new wine industry in Bhutan, a country historically out of the wine loop since the mid-1800s. From the initial spark of the idea to the upcoming harvest, Michael shares the entrepreneurial challenges he faces, likening the process to running a marathon with frozen goggles. Learn about the innovative marketing strategies and the historical significance behind this groundbreaking project, as Michael and his dedicated team navigate the unique obstacles of this ambitious endeavor.

Closing out this episode, we delve into the personal growth that comes from life's unpredictable rapids. With analogies of whitewater kayaking, Michael emphasizes the importance of steering through life's obstacles while embracing the journey. Discover the core values of community and shared growth as we explore his ongoing projects like the Bhutanese wine project and SoCal Rum. Join us to learn how perseverance, a great team, and effective communication can turn dreams into reality.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer