Episode Title: Using AI to Transform Your Marketing Strategy

Host: Dr. Tiffany Allen Smith

Episode Summary: In this episode of "In My Business," Dr. Tiffany Allen Smith shares how entrepreneurs can leverage AI tools to deepen customer insights and expand their marketing reach—without becoming full-time content creators. She breaks down the new realities of the customer journey, the importance of touchpoints, and how to use AI prompts to craft a compelling business narrative and content strategy.

Key Topics Covered:

The shift from 7 to 28+ customer touchpoints in modern marketing

Why social media is a major part of your marketing mix (even if you don’t love it)

Insights from LinkedIn’s B2B marketing research: what content performs best

The difference between engaging new vs. existing customers

Overcoming the overwhelm of content creation as a busy entrepreneur

Action Steps & AI Prompts:

Listen to Episodes 1 & 2: Understand your "why" and your customer personas.

Use These AI Prompts:

“I want my business to be and . I want customers to be undeniably clear about . I want to attract my target customer who . I also want to attract _. Ask me 10 questions to clarify my business’s unique story and how it can help me grow.”

After answering, prompt: “Based on what you now know about me and my business, help me shape these responses into a narrative that powers my marketing and how I present my business to my target customers.”

For content: “Create a content series that shares my story in bite-size, high-impact posts for my business social media accounts. Ensure the posts are refreshing, have strong storytelling components, and some have a slightly humorous tone.”

For existing audiences: “Create a content series that is memorable, relatable, and has crystal clear messages.”

Challenge: Block off a full day (or two half-days) to create and schedule content based on the AI-generated ideas.

Resources & Links:

Connect with Dr. Tiffany Allen Smith on Meta and Instagram: @DrTiffsCommunity

Subscribe to the Substack for articles and written prompts: drtiffscommunity.com

LinkedIn B2B Marketing Research (referenced in episode)

Calls to Action:

Become a show sponsor: Visit drtiffscommunity.com and click the sponsor button.

Share the episode, leave a review, and send in your questions.

Stay tuned for more actionable business insights in upcoming episodes.

Quote of the Episode: “We’ve only just scratched the surface of marketing your business on social media and managing those touchpoints. But this is the foundation and this is where we start.”

Next Steps:

Try the AI prompts and reflect on your answers.

Create your content series and share your progress with Dr. Tiffany.

Subscribe and follow for more tips on thinking differently in business.

Thank you for listening!

In this episode, Dr. Tiffany Allen Smith explores the concept of coopetition, where competing businesses collaborate for mutual benefit. Contrary to the traditional view of competition as a battle, she highlights how strategic partnerships can fill gaps, reduce stress, and improve quality of life for business owners. Dr. Smith shares personal stories, practical steps for initiating collaborations, and insights into when coopetition works and when it doesn't. She also dispels common fears about client poaching and process copying, emphasizing the importance of trust, communication, and quality. The episode serves as a guide for entrepreneurs looking to grow their business through collaboration rather than competition.