Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality.

In this episode, Kerry and Jimmy unpack whether MVPs are a viable strategy in multifamily, or if a more fully baked solution is the only way to win over operators in this complex and crowded space. They explore the unique challenges that PropTech companies face when introducing an MVP and discuss whether iterativedevelopment is a viable path forward, or a recipe for rejection.

Kerry and Jimmy’s Words of Wisdom: “Building a successful PropTech product isn’t just about speed, it’s about establishing trust with operators, ensuring reliability for end users, and making a measurable impact on property performance and resident experience. While the Minimum Viable Product (MVP) approach has proven effective in industries like software-as-a-service (SaaS) and consumer tech, where users are often willing to tolerate early-stage iterations, multifamily housing presents a more complex and demanding landscape.”

Resources: Driving Transformation Ccross The Multifamily Housing Industry

#Multifamily #Proptech #Startups

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sources to build and scale new products.

In this episode, Kerry and Jimmy examine what this shift means for the future of PropTech innovation and how blending the elements of bootstrapping with selective early-stage funding can create better products by removing the pressure of time-ticking returns venture capitalists are known for. The duo discusses how outside capital can create problems, rush products to market, and fracture company culture by simply having too many cooks in the kitchen.

Kerry and Jimmy’s Words of Wisdom: "The future of PropTech innovation isn’t just about raising capital, it’s about raising the right capital. By combining bootstrapping with selective early-stage funding, founders can build better products without the relentless pressure of VC-driven timelines. Too much outside capital often comes with strings attached, creating more hurdles than opportunities. In the end, fewer cooks in the kitchen can mean a clearer vision, stronger execution, and a more sustainable business."

Resources: Meet The King of Bootstrappers in Multifamily PropTech

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace.

In this episode, Kerry and Jimmy examine the interplay between brand image and messaging and how shifting consumer expectations and digital transformation are reshaping the way we communicate our messages and not focus solely on branding. The duo discusses the role of authenticity in marketing, the impact of short, consistent call-to-action pieces, and how to leverage multiple channels to expand reach.

Kerry and Jimmy’s Words of Wisdom: "A strong brand may capture attention, but the message—delivered authentically and consistently across multiple channels—truly drives engagement and influence. In today’s evolving digital landscape, it’s no longer just about visibility; it’s about crafting meaningful connections through consistent messaging, impactful calls to action, and leveraging multiple platforms to reach your target audience."

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy