Bart responds to a powerful question he hears all the time:

“How do we remember how we felt after the keynote, the workshop, the kickoff? How do we keep that energy alive after we go back to our day-to-day?”

🔑 Key Takeaways & Reminders:

Close Some Windows: Literally and figuratively. Simplify your focus. Stop trying to juggle everything all at once. Presence matters.

Find Your Water Bottle Word:

What’s a single word (or short phrase) that reminds you why you care so deeply? What inspires your hustle, your heart, your hard work? Write it down. Look at it. Carry it with you.

Your Phone Wallpaper = Your Why:

That beach scene? The photo of your dog? Your family? That image is your anchor. Let it ground you.

Breathe. Pat Yourself on the Back.

Stop stabbing yourself with self-doubt. Pause. Reflect. You’re doing better than you think.

Lead by Example:

Even if the board or leadership doesn’t “get” kindness, you do. Show it. Live it. Elevate others with it.

Recognition is a Strategy:

No formal program? Create one. Bart shares examples like the “Mountaineer Award” or “Incline Award” to celebrate acts of goodness. Use your existing standups or pre-shifts to highlight human moments.

The Ritz-Carlton Story:

Early in his Ritz-Carlton days, Bart let fear keep him silent when a housekeeper greeted him warmly. He reflects on that moment as a reminder to always show up authentically—even imperfectly. Better to say something than nothing.

Kind Over Right – In Action:

A real-life airport story reminds us: it’s not always easy to be kind when systems fail us. But it’s still worth striving for—especially when we’re stressed.

Keep the Momentum Going:

Don’t just leave the inspiration behind when you leave the session. Revisit your notes. Reflect on your feelings. Share the stories. Remember that you have the power to spread this ripple effect.

👊 Final Thought:

“You’re surrounded by people who want to do good. They’re thirsty to hear great things. Share it. Celebrate it. And don’t forget the feeling you have right now—because it matters to you.”

💬 “Keep doing what most people don’t.”

🎙️ Episode Summary:

In this emotionally resonant and energizing interview, Bart Berkey welcomes longtime friend and powerhouse hospitality leader Shelley Williams, who currently serves as VP of Sales for F1 Arcade. The episode unpacks her leadership journey, personal philosophy, and how her values align with her newest venture.

From her early dreams of diplomacy to teaching English abroad, Shelley shares how her path organically led her to hospitality—driven by a deep-rooted desire to serve and elevate others. With a remarkable resume and leadership credibility, Shelley talks about what fuels her: kindness, vision, drive, inclusion, and the joy of helping people win.

🔑 Major Takeaways:

1. The Power of Kind Leadership

Shelley leads with both vision and empathy—a rare combination.

She believes in doing the right thing for the right people at the right time, often putting others first.

Her drive is not about external recognition but internal fulfillment—“It’s selfish to help people because it makes me feel good.”

2. Winning Together Is the Goal

Shelley’s leadership style is based on inclusive success: “I want everyone to win.”

She emphasizes recognizing blind spots, supporting others from behind the scenes, and “bringing people under her wing.”

3. Deliberate Self-Improvement

Shelley wakes up each day trying to beat herself from the day before.

Her commitment to growth is rooted in honest self-reflection and personal alignment: “Are you really doing the right thing for your true self?”

4. F1 Arcade – More Than Just Fun

As VP of Sales, Shelley is spearheading F1 Arcade's expansion in the U.S.

It’s not just racing simulators—it's competitive socializing designed for multi-generational, inclusive team-building experiences.

F1 Arcade merges high-energy engagement with luxury hospitality (think champagne and caviar), creating safe spaces for connection in today’s fragmented, tech-saturated world.

5. Visionary Leadership in Action

Shelley absorbs insights through active listening and strategic thinking.

She doesn’t just toss out blue-sky ideas—she presents well-processed, researched visions that inspire trust and action.

6. Authenticity is the Ultimate Destination

Bart encourages Shelley (and listeners) to recognize when they're already “there”—living their purpose, adding value, and being aligned.

The conversation ends on a powerful note of affirmation and appreciation for Shelley’s strength, kindness, and impact.

🧡 Final Gems:

Most People Don’t… Think of others first – Shelley’s answer to Bart’s signature closing question.

Bart reminds us that you can be both strong and soft, visionary and empathetic, driven and kind—and that’s what makes Shelley Williams exceptional.

Plus Shelley is hiring to expand her team.

Reach out to her here on LinkedIn: https://www.linkedin.com/in/shelleylwilliams/

Learn more about F1 Arcade here:

https://f1arcade.com/us/

More about "Most People Don't":

https://mostpeopledont.com

Podcast Summary: Chef Duff Goldman – Just a Guy Doing What He Loves

Guest: Chef Duff Goldman, celebrity baker, entrepreneur, and TV personality
Host: Bart Berkey, Founder of Most People Don’t

Episode Theme:
"Most People Are Really Cool." Chef Duff shares his journey of authenticity, kindness, and creativity—proving that success comes not from chasing profits but from following one’s passions and treating people right.

Key Learnings & Takeaways:

1. Overcoming Anxiety and Self-Doubt

We are all wired for anxiety, a survival instinct from our ancestors. The key is recognizing it as normal rather than something to feel guilty about.

Many people live in a "cage of self-doubt," preventing them from reaching their full potential. Acceptance is the first step toward breaking free and creating great things.

2. Following Your Heart Is Simple, but Not Easy

Duff references Moana as an example of how following your heart is a basic yet challenging concept.

He emphasizes the importance of ignoring societal currents that try to dictate what we should do and instead embracing personal passions.

3. Shifting Life’s Focus: From Self to Others

Becoming a father changed Duff’s perspective—his daughter is now the center of his universe.

This shift makes life less self-centered and more fulfilling, driving him to work with purpose, not just for financial gain.

4. Kindness is Strength, Not Weakness

Duff believes most people are inherently good, despite society and media painting the world as dangerous.

He encourages choosing kindness, even in business, and notes that a culture of fear and transactional interactions have eroded true hospitality.

A standout moment: On Kids Baking Championship, he didn’t correct a child when he misidentified their cake design—he adjusted and reinforced their confidence instead.

5. Authenticity in Business & Leadership

Duff’s cake business was built on passion and creativity, starting as a way for musicians to support themselves.

He hired art students and creatives who helped elevate his cakes to a new level.

A key lesson: Let competent people do what they’re best at. He acknowledges that he wasn’t a great businessman initially but learned to delegate and trust others.

6. The Hospitality Industry Needs to Loosen Up

Duff critiques the fear-driven, robotic customer service culture in many industries, particularly travel and hospitality.

He urges companies to encourage genuine human interactions, as authenticity makes all the difference in customer experiences.

7. The Impact of Television on His Success

While Charm City Cakes was already well-known in Baltimore, TV was the game-changer for Duff’s global brand.

He learned that being on TV is a craft—and his biggest compliment is when people say he’s the same person in real life as on screen.

8. Future Plans & Business Growth

Duff is launching a new deli at the Atlanta Airport—a dream he’s had for years.

His cookbooks (Duff Bakes, Super Good Baking for Kids, and Super Good Cookies for Kids) focus on the science and fun of baking.

His band will be playing in Vegas at the International Baking Industry Expo.

Final Thought: Most People Are Really Cool

When asked to complete the sentence “Most people don’t __,” Duff flipped it:

**"Most people are really cool."**

• He believes most people are kind, generous, and willing to help others, despite how society portrays the world.
• 
  

• He encourages looking for moments of goodness and supporting others through small acts of kindness—whether it's a simple smile, a few dollars for someone in need, or a moment of empathy.

  More about Duff here: https://www.duff.com/

  More about Most People Don't here: https://bartaberkey.com