Have you ever heard of the "last mile problem?" The concept is this; When it comes to online sites like Amazon, the most difficult yet most crucial part of the entire experience is the last mile. That's when the customer gets the product in their hands, and realize they're either happy or dissatisfied with the product. It doesn't matter how amazing the process was the create this product, if that last mile is unsuccessful, your product is doomed.

Our last mile in mortgage is the client consultation. When you sit down with a client, are they blown away by the value you're creating for them, or are they just comparing you to the lender down the street?

In this episode, we're joined by Craig Davis, founder of Ascend Xperience to talk about what he's seeing from a coaching perspective. We dive into what Mortgage Advisors are missing the mark on right now, where the industry is headed and his journey from Mortgage Professional to being a successful coaching entrepreneur himself. From battling cancer and losing his leadership position in the industry within 6 weeks of each other, Craig found himself at a crossroads that led him on the impressive journey he takes us on during our time together.

Craig Davis has been in leadership, management, and sales for over 20 years serving the Mortgage Industry. Early in his career, he discovered that focusing his unique talents on helping his clients and team succeed fueled his success. He founded Ascend Xperience with that same purpose and passion as an Executive Coach, Fractional COO, and Speaker who keenly understands how to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human…


Connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-davis-ascendxc/
Visit Craig's website: Ascend Xperience (ascendxc.com)
Follow Craig on Instagram: Instagram

Thanks for listening, folks!

Trev & Val

1 whole year of learning, growing, and sharing concepts that don't get talked about nearly enough in our industry. We've had a BLAST over the last 365 days, so during this episode, we chose our favorite episodes to reminisce and reflect on the lessons talked about in each one.

If you're a new listener, this is the perfect episode to tune in and get a high-level view around the concepts we love most. Our new season will feature some of the most impactful and trail-blazing leaders that our industry has to offer - we can't wait for you to hear more!

We appreciate you being here and listening, thanks for an awesome year!

- Trevor and Val