In this episode, Michael dives deep into the real reason many coaches, therapists, and service-based business owners struggle to succeed online: they're afraid to put themselves out there. He unpacks the importance of building a personal brand, not just for aesthetics, but as a powerful tool for connection, trust, and transformation. Whether you're just starting or struggling to grow your presence, this episode is packed with truth bombs, personal stories, and practical mindset shifts to help you get visible and attract your ideal clients.

Michael also shares a sneak peek into the upcoming Mission-Driven Coaches Challenge, a 5-day live event where you'll learn how to master the Triad of Business—sales, marketing, and mission—and develop the mindset and systems necessary to thrive online.

👉 Join the challenge: missiondrivencoaches.com/challenge

If you’ve ever thought, “Who am I to do this work?” or “What if I’m not good enough?”—this episode is for you.

Today we’re breaking down the truth about confidence: where it really comes from, why waiting for it is the fastest way to stay stuck, and how to build it one brave step at a time. Whether you’re just starting out or scaling a mission-driven business, I’ll share the seven principles I’ve used—and watched hundreds of others use—to move from insecure to unshakable.

Let’s talk clarity, action, failure, practice, and why your story is actually your greatest asset. You don’t need to be perfect. You just need to be real—and consistent.

If you're ready to stop faking it and start building it, hit play. This one’s for every coach and therapist who’s ever doubted their power—because spoiler alert? You’ve got way more of it than you think.

If you're ready to stop faking it and start building it, hit play. This one’s for every coach and therapist who’s ever doubted their power—because spoiler alert? You’ve got way more of it than you think. Visit: www.missiondrivencoaches.com/handbook

We tackle the three common mistakes that cause many online service-based businesses to fail. I will share personal experiences and emphasize the importance of realizing that coaching or offering a service is not enough to build a successful business. Key points include the necessity of creating a full business ecosystem, embracing feedback over ego, and continuously iterating and adapting based on client needs.

The episode underscores the significance of shifting strategies to align with client demands and stresses the role of practical business systems in achieving tangible success.

If you're ready to grow or rebuild with intention, go grab the Mission Driven Coaches Handbook — it’s the starting point for everything we’ll be diving into from here on out.

Visit: www.missiondrivencoaches.com/handbook