Mintel Little Conversation

著者: Mintel Little Conversation
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  • Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
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Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
All rights reserved
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  • Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli
    2025/01/06

    Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.

    Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more.


    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.


    Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.


    Guest: Nick Antonelli, CMO, Bread Financial. (confirming with their PR)



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    34 分
  • Beauty and Personal Care Trends for 2025 and beyond
    2024/12/13

    Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.

    Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.


    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.


    Host:

    Andrew McDougall, Director, Mintel Beauty and Personal Care.


    Guests:

    Alex Fisher, Associate Principal Consultant, Mintel Consulting.

    Clotilde Drape, Global Beauty Analyst, Mintel.

    Vivienne Rudd, Senior Consultant, Mintel Consulting.

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    43 分
  • Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah
    2024/11/12

    Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

    Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.


    Head over to Mintel’s LinkedIn to share your take on how BNPL impacts consumer trends, and visit mintel.com to become a member of our free Spotlight community.


    Timestamps:

    (00:03) Introduction

    (01:56) BNPL market growth

    (05:14) Target audience of BNPL and evolution

    (10:15) Competition in the BNPL space

    (13:59) Responsible lending and transparency

    (18:23) Marketing strategy and innovation

    (28:43) Future plans and aspiration

    (32:22) Career advice for aspiring marketeers

    (38:56) Closing thoughts and takeaways



    Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

    Guest: Jinal Shah, GM, Shopping & CMO, Zip.

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    41 分

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