In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing.

Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calendar full. That's where multi-channel marketing comes in.

In this episode, Scott breaks down why using a variety of marketing methods—like social media, email, Facebook ads, postcards, and door hangers—can give you a huge advantage over the competition. He shares real-world examples of how each channel works to attract clients, build your brand, and fill your schedule with high-quality jobs year-round.

You'll also learn how to test and track your marketing efforts, so you can fine-tune your strategy and invest in what’s working. Whether you're just getting started or looking to level up your marketing game, this episode is packed with actionable advice.

If you're ready to take control of your marketing and grow a thriving landscaping business, don’t miss out on Scott’s expert tips on multi-channel marketing!

#LandscapingBusiness #MarketingStrategy #MultiChannelMarketing #BusinessGrowth #LandscapingMarketing #SmallBusinessSuccess #Landscapers #SocialMediaMarketing #EmailMarketing #FacebookAds #PostcardMarketing #BusinessTips #MillionDollarLandscaper

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most critical topics for landscapers: pricing your work. Scott addresses the number one question landscapers face—how much should I charge?—and provides real, actionable strategies to stop underpricing and start running a profitable business.

Scott breaks down the key challenges landscapers face, like underestimating time and labor, not accounting for overhead, and competing with low-ballers. He also shares his personal story of struggling with business knowledge, only to realize that understanding financial documents like profit and loss statements and cash flow is crucial to getting pricing right.

Throughout the episode, Scott offers tips on improving your pricing strategy, from tracking job costs to leveraging technology and software to create accurate estimates. He emphasizes the importance of communicating your value to customers and why competing on quality, not just price, is the key to long-term success.

If you’re ready to take control of your pricing and finally get paid what you're worth, this episode is packed with practical advice to get you there. Don’t miss out on Scott’s expert insights that will help you build a thriving, profitable landscaping business!

#LandscapingBusiness #PricingStrategy #BusinessSuccess #MillionDollarLandscaper #LandscapingTips #JobCosting #BusinessGrowth #LandscaperChallenges #Entrepreneurship

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Michael Fortinberry, co-founder of Protiv, to discuss how building a strong company culture is the foundation for any successful landscaping business. Michael introduces the concept of performance pay and explains how aligning incentives with performance can transform your team’s motivation and engagement.

Together, Scott and Michael dive into the challenges landscapers face with employee retention, accountability, and productivity, and how focusing on culture can help solve these issues. Michael shares stories from his own business experience, showing how performance pay encourages teamwork, quality, and efficiency, all while improving company culture. He also breaks down how Protiv’s software makes implementing performance-based incentives easy and effective, no matter the size of your crew.

If you’re looking to build a motivated, accountable team and improve your company culture, this episode is packed with actionable insights. Learn how to implement performance pay and watch your business thrive!

https://www.protiv.com

#LandscapingBusiness #CompanyCulture #PerformancePay #TeamMotivation #GrowYourBusiness #SmallBusinessSuccess #Leadership #MillionDollarLandscaper #Podcast #LandscapingTips

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changing solution that can ensure no customer call goes unanswered.

Charlie shares his journey from running a home service business to developing a 24/7 AI voice tool designed to streamline customer interactions, boost efficiency, and help landscaping businesses stay ahead of the competition. They dive deep into the pros and cons of AI, addressing common concerns from landscapers about losing the personal touch and the importance of consistency in customer service.

If you're tired of missing calls and potential clients, this episode is a must-listen. Discover how AI can revolutionize your customer service, improve your bottom line, and give you an edge over your competitors.

#LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changing solution that can ensure no customer call goes unanswered.

Charlie shares his journey from running a home service bus

iness to developing a 24/7 AI voice tool designed to streamline customer interactions, boost efficiency, and help landscaping businesses stay ahead of the competition. They dive deep into the pros and cons of AI, addressing common concerns from landscapers about losing the personal touch and the importance of consistency in customer service.

If you're tired of missing calls and potential clients, this episode is a must-listen. Discover how AI can revolutionize your customer service, improve your bottom line, and give you an edge over your competitors.

https://www.free-2-grow.com

#LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

Are you struggling to keep your landscaping crew busy during the slow season? Don’t wait until your calendar is empty—it's time to take action! In this episode of the Million Dollar Landscaper Podcast, Scott Molchan dives into the importance of consistent marketing and how it can save your business from those dreaded slow periods.

We’ll discuss a real-life scenario from one of our coaching clients who’s facing a potential furlough due to a lack of upcoming jobs. Discover how a consistent marketing strategy could have kept their pipeline full and their crew working.

You’ll learn actionable, cost-effective marketing strategies that you can implement today, from door hangers and yard signs to social media posts and email campaigns. Whether you’re looking to maintain steady work or avoid the slow season altogether, this episode is packed with tips to help you grow your landscaping business.

Plus, don’t miss out on our free Q3 Marketing Plan, designed to help you stay consistent with your marketing efforts. Download it now at Million Dollar Landscaper Q3 Marketing Plan.

In This Episode:

1. Why consistent marketing is crucial for avoiding slow seasons

2. How to implement cost-effective marketing strategies

3. Practical tips to keep your crew busy year-round

4. How our Q3 Marketing Plan can help you maintain a full pipeline

Don’t let slow seasons catch you off guard—tune in now and take control of your business!

#LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

Email marketing is a powerful tool for businesses because it allows you to reach your audience directly in their inbox, where they're most likely to engage. It's cost-effective, easy to set up, and lets you tailor your messages to specific groups, making your campaigns more personal and effective. With the right tools, you can automate much of the process, track your results in real time, and adjust your strategy to maximize impact—all with minimal effort.

"On this week's episode, Scott and Kati discuss email marketing, specifically how easy it is to do!"

QUESTION —What email marketing software do you use? Let us know on our Facebook Page.

📒 Show Notes 📒

Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

Here are the ways to work with us here at Million Dollar Landscaper:

⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

Connect with Scott Molchan on Social Media:

Facebook: https://www.facebook.com/milliondollarlandscaper

Instagram: https://www.instagram.com/milliondollarlandscaper/

We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

TOOLS AND APPS WE RECOMMEND

-Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

-Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

#milliondollarlandscaper #scottmolchan #landscaping #landscapingbusiness #growyourbusiness #doitdirty #milliondollaracademy #startinglandscapingbusiness2024 #landscapingsystems #growyourlandscapingbusiness #moreprofit #lessstress #milliondollarlandscapepodcast #profitsup #profitsupestimating #profitsupinnercircle #landscapingbusiness #landscapecontractor

Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer

🔗 Free Resource: Download our Q3 Marketing Plan to start implementing these strategies today! https://www.milliondollarlandscaper.com/q3marketingplan

QUESTION —How much do you rely on word of mouth for your business? Let us know on our Facebook Page.

📒 Show Notes 📒

Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

Here are the ways to work with us here at Million Dollar Landscaper:

⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

Connect with Scott Molchan on Social Media:

Facebook: https://www.facebook.com/milliondollarlandscaper

Instagram: https://www.instagram.com/milliondollarlandscaper/

We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

TOOLS AND APPS WE RECOMMEND

-Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

-Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

#milliondollarlandscaper #scottmolchan #landscaping #landscapingbusiness #growyourbusiness #doitdirty #milliondollaracademy #startinglandscapingbusiness2024 #landscapingsystems #growyourlandscapingbusiness #moreprofit #lessstress #milliondollarlandscapepodcast #profitsup #profitsupestimating #profitsupinnercircle #landscapingbusiness #landscapecontractor

Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer