🎙️ S02E06: Boutique Rum, Crowdfunding & Life in Northern New South Wales
🎧 Listen Now:https://veteranbc.com/veteran-media
📣 Guest: Sally Carter, Co-Founder of Birds of Isle
In this episode, we sit down with Sally Carter, co-founder of Birds of Isle, a boutique Australian rum label redefining the country’s relationship with the spirit. With over two decades of leadership across procurement, supply chain, and operations—including time with the NSW State Government and the Australian Army—Sally brings both sharp strategy and deep integrity to her work.
Sally shares the journey of turning her lifelong passion for rum into a purpose-driven business rooted in ethics, sustainability, and celebrating Australian culture. From launching a successful crowdfunding campaign to crafting small-batch spirits that reflect the landscape of Northern New South Wales, Sally offers a powerful look into what it means to lead with intention.
What You’ll Hear in This Episode:
🥃 Why Sally co-founded Birds of Isle and her vision for Australian rum
🚀 Insights into launching and funding a spirit brand through crowdfunding
🌱 Building a sustainable, values-driven business from the ground up
🧭 How a career in government, food manufacturing, and the military shaped her leadership
🌊 Life and business in regional NSW and its role in creative entrepreneurship
💼 Juggling operations, sustainability, legal and finance as a hands-on founder
🔍 Her take on ethical leadership and leading by example in the craft distilling industry
Sally Carter is a dynamic leader with a passion for ethics, sustainability, and supporting the growth of others. With over 20 years of experience across procurement, supply chain, and operations—including roles in food manufacturing, the NSW State Government, and the Australian Army—Sally brings deep expertise to every part of her business. As co-founder of Birds of Isle, she is redefining Australian rum, crafting spirits that celebrate the land and culture of Australia. Sally oversees production, operations, sustainability, finance, legal, and governance—proving that great leadership is hands-on, values-led, and vision-focused.
🔗 Follow Sally Carter: https://www.linkedin.com/in/sally-carter-65951b42/ | https://birdsofisle.com.au/
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