In this inspiring episode of The RebelRebel Podcast, Michael Dargie connects with Callum Armstrong, an environmentalist and entrepreneur from New Zealand, whose work bridges the gap between conservation and business. Callum shares his journey from childhood business ventures to becoming the founder of Paste and Publish, a marketing coaching and consulting company, and Conservation Amplified, a charity aimed at raising awareness and funds for environmental protection.

This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

Listeners will hear about Callum’s early fascination with entrepreneurship, his innovative approach to content marketing, and his deep-seated love for the environment. He explains how his passion led to projects like reforesting native lands and creating demand for sustainable products. Callum also shares invaluable advice for aspiring entrepreneurs, including how to stay focused, take actionable steps, and turn failures into lessons. His story is both a call to action and a testament to the power of combining passion with purpose.

• "If you look up a mountain, it’s scary. But if you take it one step at a time, you’re at the top before you know it.”
• “Environmental solutions are often right on our doorstep, but they lack awareness and funding.”
• “Your dreams matter, but it’s your actions that get you there.”
• “The people helping the environment are some of the most amazing people in the world.”
• “Marketing for me is about creating awareness and capability for lasting change.”

• Callum’s childhood inspirations and early business ventures.
• His passion for environmental conservation and how it shaped his career.
• Founding Paste and Publish and transitioning into a marketing coach.
• Creating Conservation Amplified to amplify environmental storytelling.
• The incredible impact of reforestation and the Manuka plant’s role in ecosystem recovery.
• Practical advice for rebels in waiting to take their first steps.
• The concept of the “30, 60, 90 Day Plan” for personal and business growth.
• Fun insights into New Zealand’s nature, food culture, and more.

• Callum Armstrong Links: LinkedIn Paste and Publish
• Conservation Amplified (https://conservationamplified.org/)
• The Secret by Rhonda Byrne (https://www.thesecret.tv)
• The Four-Hour Workweek by Tim Ferriss (https://fourhourworkweek.com)
• Sam the Trapman by Sam Gibson (https://samthetrapman.nz/products/book)
• Manuka Honey Benefits (https://manukahoney.com)

Get Your Copy of Michael's Book:
"BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
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