エピソード

  • Banking on Success: Marketing Strategies with NatWest Group’s James Wallis

    Banking on Success: Marketing Strategies with NatWest Group’s James Wallis
    2024/07/04

    This week, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business. After 11 years at NatWest, James discusses his opinion on employee tenure as well as sharing tips for perfecting the creator selection process and insights into future trends in the influencer marketing industry!


    All views expressed are James' own.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 5 分
  • Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi

    Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi
    2024/05/29
    This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

    Hosted on Acast. See acast.com/privacy for more information.
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    40 分
  • Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne

    Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne
    2024/05/15
    This week, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum. Jennifer discusses the impact of creators on marketing strategies and the importance of balancing authenticity with consistency to ensure you're building a brand that will last for over 100 years!

    Hosted on Acast. See acast.com/privacy for more information.
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    41 分
  • Staying Power: Navigating the Fashion Industry with Free People's John Sadeghipoor

    Staying Power: Navigating the Fashion Industry with Free People's John Sadeghipoor
    2024/05/01
    This week we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN. John discussed how long standing brands can stay relevant, especially in a fast paced industry such as fashion, and why he has named 2023 the year of the brand collaboration.

    Hosted on Acast. See acast.com/privacy for more information.
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    47 分
  • The Beauty of Influencer Marketing with the INKEY List’s Isobel Selby

    The Beauty of Influencer Marketing with the INKEY List’s Isobel Selby
    2024/04/17
    This week we sit down with Isobel Selby, Head of Social and Influencer at the INKEY List, the viral skincare brand that is making luxury accessible. Isobel gave us her top tips for a high performing creator campaign, including using influencer marketing as a social listening tool, using creators outside digital advertising, and relying on creators as the experts in their field.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 分
  • Survival Of The Fittest: Standing Out In A Saturated Market with Gymbox’s Rory McEntee

    Survival Of The Fittest: Standing Out In A Saturated Market with Gymbox’s Rory McEntee
    2024/04/03

    This week we sit down with Rory McEntee, Brand & Marketing Director at Gymbox, the gym that’s taken London by storm. Rory has held senior marketing roles at a number of the UK’s favourite food and lifestyle brands, including Pizza Express, Cineworld, and Papa Johns. Now, through unlikely partnerships and cheeky marketing stunts, he’s working to cement Gymbox as a household name.




    Hosted on Acast. See acast.com/privacy for more information.
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    45 分
  • Experimenting Your Way To The Top - Philippa Brown

    Experimenting Your Way To The Top - Philippa Brown
    2023/08/08
    This week we sit down with Philippa Brown, Worldwide CEO of PHD, the global media and marketing communications agency. Philippa began her career as an accountant but quickly pivoted to and fell in love with the world of advertising. Since then, Phillippa has worked at some of the world's biggest agencies including BBH and Omnicom Media Group, and now sits at the helm of PHD. In this episode, we discuss everything from Philippa's journey and what she wishes she'd done differently to her love of football and the lessons she's learned from watching her team, Wolves FC, play. We hope you enjoy the episode!

    Hosted on Acast. See acast.com/privacy for more information.
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    41 分
  • Creating The Uber For Beauty - Venetia Archer

    Creating The Uber For Beauty - Venetia Archer
    2022/04/13
    This week we sit down with Venetia Archer, Founder and CEO of on-demand beauty booking platform, Ruuby. Venetia left her career as a Geopolitical Risk Analyst to launch Ruuby in 2015, with a £25,000 start-up loan. Since then, Venetia has raised £2.5 million from backers including former Bulgari CEO Francesco Trapani and Henry Lane Fox’s accelerator Founders Factory. In the episode, we deep dive into Venetia’s journey as an entrepreneur, including having 5 other business ideas before starting Ruuby, from carbonated coffee to nicotine gum! We hope you enjoy the episode!

    Hosted on Acast. See acast.com/privacy for more information.
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    45 分