『Meme Team: Marketing, Business, and Culture』のカバーアート

Meme Team: Marketing, Business, and Culture

Meme Team: Marketing, Business, and Culture

著者： Sonia Baschez and Amanda Natividad
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このコンテンツについて

 Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.Sonia Baschez and Amanda Natividad マーケティング マーケティング・セールス 経済学
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  • From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand

    From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand
    2025/06/04

    We talk about when to own vs. sell your brand.


    This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io.


    - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.


    - Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring.


    - Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now.


    - Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment.


    Follow us:

    Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

    Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter/X⁠, and Instagram


    Sonia's consulting firm: bendgrowth.co

    Amanda and her newsletter: amandanat.com

    Meme Team: memeteampodcast.com

    Our sponsor: Sequel.io
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    44 分
  • Google Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNC

    Google Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNC
    2025/05/29

    Did you know the American Music Awards were this week? We don't think anybody did.


    • Google I/O: What the AI announcements mean for marketers

    • Dyson's new vacuum (and how the Coanda effect works!)

    • The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.

    • Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)


    Follow us:

    Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

    Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter/X⁠, and Instagram


    Sonia's consulting firm: bendgrowth.co

    Amanda and her newsletter: amandanat.com

    Meme Team: memeteampodcast.com
    続きを読む 一部表示
    45 分
  • What Duolingo Got Wrong — and What Tom Cruise Gets Right

    What Duolingo Got Wrong — and What Tom Cruise Gets Right
    2025/05/22

    Bonus episode! You're welcome, teamsters.

    • Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
    • Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
    • All-American Rejects playing in your backyard. (We wish.)


    Follow us:

    Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

    Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠


    Sonia's consulting firm: bendgrowth.co

    Amanda and her newsletter: amandanat.com

    Meme Team: memeteampodcast.com
    続きを読む 一部表示
    25 分

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