• Media Roundtable

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Media Roundtable

著者： PodcastOne
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  • Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
    Copyright © 2002-2025 PodcastOne.com. All rights reserved.
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あらすじ・解説

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
Copyright © 2002-2025 PodcastOne.com. All rights reserved.
マーケティング 経済学
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エピソード
  • Open Debate: Ben Shapiro Talks Civility in Podcasting

    Open Debate: Ben Shapiro Talks Civility in Podcasting
    2025/01/23
    The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election. “ Good-natured political debate, I think, is actually–in a way–coming back.” Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show). Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in. Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection
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    38 分
  • Ad Infinitum S2E11 - The Authors of Audio Branding

    Ad Infinitum S2E11 - The Authors of Audio Branding
    2025/01/15
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders. “Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.
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    52 分
  • The Sound of Growth: How Audio Fuels Branded Search

    The Sound of Growth: How Audio Fuels Branded Search
    2025/01/08
    The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years. “ Audio investment is driving almost 20 percent of clients’ branded search traffic.” Giles Martin (EVP of Strategy & Insights, Oxford Road) Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.
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    56 分
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