『Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising』のカバーアート

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

著者： Media Capital
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 Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.Copyright Media Capital 個人ファイナンス 経済学
エピソード
  • How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand

    How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand
    2025/05/29
    Today, we’re thrilled to welcome Pedro Schmidt, CEO and Founder of KA-EX, the world’s first fast-acting cortisol stress reducer.KA-EX is built on a science-backed foundation, with three clinical trials and thousands of professional athletes across Europe using it daily - from top European football clubs, such as Paris-Saint Germain and the Swiss National Football Team, to TUDOR Pro Cycling, and numerous Olympic gold medalists.After becoming one of Switzerland’s best-selling dietary supplements, with over 2 million units sold annually, the equivalent of 100 million units per year in the U.S. when adjusted for population size, KA-EX is now expanding into the U.S. market, focusing on high-performing athletes.
    00:00:00 - Welcome00:01:29 - Intro00:03:50 - Deep Dive00:17:33 - Shout Out00:20:14 - Important Learnings00:27:39 - Lightning Round
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    35 分
  • From YouTube Sketches to Billion-View Campaigns with Eline van der Velden

    From YouTube Sketches to Billion-View Campaigns with Eline van der Velden
    2025/05/14
    Today, we are excited to welcome Eline van der Velden—Founder and CEO of Particle6, an award-winning AI production company known for creating viral, social and AI content.Eline's background in physics drives Particle6’s unique methodology, which combines scientific creativity with advanced technology and AI, making content that resonates and reduces production costs by 60%.With a decade of experience across platforms like BBC, Sky, Hearst Networks and Amazon Prime, Particle6 specializes in high-quality TV shows, digital campaigns, and immersive experiences. The company has produced over 50 programs and has received over 1B views, and has received many awards, which Eline will tell us more about on today’s show.Particle6 is also a creative production partner of MFG, where we collaborate to push the boundaries of storytelling—often blending traditional techniques with emerging tech like AI to do more with less for emerging brands.In this conversation, we unpack how Eline is reshaping what impactful storytelling looks like, how her team makes complex ideas both accessible and unforgettable, and why when she is not running Particle 6 dreams of saving the world with nuclear fusion.
    • 00:00:00 - Welcome
    • 00:01:44 - Intro
    • 00:09:37 - Deep Dive
    • 00:19:29 - Shout Out
    • 00:22:35 - Important Learnings
    • 00:25:11 - Lightning Round
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    30 分
  • From the West Wing to the Golf Course: Reed Dickens founder of LA Golf on Building Challenger Brands

    From the West Wing to the Golf Course: Reed Dickens founder of LA Golf on Building Challenger Brands
    2025/04/30
    Reed Dickens, founder of LA Golf and former Marucci Sports CEO, shares how he built two challenger brands, lessons from the White House, and why message discipline, athlete investors, and premium innovation are his unfair advantages in disrupting legacy industries.
    • 00:00:00 -Welcome
    • 00:00:52 - Intro
    • 00:05:19 - Deep Dive
    • 00:19:37 - Shout Out
    • 00:24:59 - Lightning Round
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    30 分

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