Launching Pokémon GO was a milestone in Mathieu’s career. Despite starting with a small team of just 35 people, the game became a cultural phenomenon, achieving over a billion downloads and generating substantial revenue. Mathieu attributes this success to visionary leadership and close collaboration between engineering and business. “What makes the difference between visionaries and others,” he said, “is the ability to think big, even with a small team.”

At LVMH, Mathieu’s focus is on applying AI across the product lifecycle—from conception to after-sales services. He shared an example of AI enhancing customer relationships: “Imagine a co-pilot for sales associates at Tiffany’s, connecting past purchases and life events to suggest the perfect next product. This is where the algorithm becomes a creative enabler.” Such applications of AI underline the potential for blending personalization with luxury.

Mathieu emphasized that innovation in luxury requires a delicate balance of tradition and technology. At LVMH, efforts include creating digital twins for products and combating counterfeiting with blockchain technology. The group also explores immersive experiences to elevate customer satisfaction in stores. “Luxury is about the invisible—the serotonin you feel when you buy a dream,” Mathieu explained, underscoring the subtle, emotional elements of high-end retail.

Reflecting on his career, Mathieu highlighted the importance of resilience, citing the story of Ernest Shackleton as an inspiration. He also championed the value of openness to new ideas and experiences, saying, “Being open to nature and innovation constantly drives me.” His advice to entrepreneurs and innovators? Stay focused, remain curious, and always be willing to adapt.

Find Mathieu on:

LinkedIn: Mathieu de Fayet

Twitter/X: @LVMH

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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