Mastering the art of branding with Sunita Dhaliwal Founder The Everyday Agency
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Mastering the art of branding with Sunita Dhaliwal Founder The Everyday Agency
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I discovered the work and mastery of Sunita in 2020 while testing the platform "Hi Right Now" we had a lovely talk, and I have been following her work so far. Her joy in sharing Branding strategies and inputs is inspiring and sheds light on a process beyond fancy results. Genuine brand makers start with real people at the centre. It was such a fun and enlightening talk; it motivates everyone to improve their understanding of how Branding works.
Her definition of Branding:
Branding is really what the consumer thinks about the Brand. You have all the aesthetics, things like the logo, the tone of voice, the brand colours, and all the nice imagery you see about the Brand. It results in the feeling a person gets when they engage with your Brand.
The Everyday Agency
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