Mastering Data & AI: Insights from Virgin Atlantic’s VP of Data & AI Richard Masters
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Mastering Data & AI: Insights from Virgin Atlantic’s VP of Data & AI Richard Masters
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Welcome to Data & AI Mastery, the podcast that brings you expert insights into how data and AI are transforming industries.
In this episode, Raoul sits down with Richard Masters, VP of Data and AI at Virgin Atlantic, to explore how the airline leverages AI and data-driven strategies to enhance operations, optimise pricing, and deliver premium customer experiences.
The pair also go on to discuss why data & AI are critical for airline success, the build vs. buy dilemma in AI solutions, and the importance of a product mindset in AI adoption.
Subscribe to Data & AI Mastery to never miss an episode! If you enjoyed today’s discussion, leave us a rating and review.
Thanks for listening—stay ahead, stay inspired, and stay masterful!
Chapter Markers:
02:30 – Why data and AI are crucial for airlines
07:20 – The squad model: How data teams operate at Virgin Atlantic
13:47 – Build vs. buy: How to decide on AI solutions
18:07 – What Gen AI means for Virgin Atlantic
21:05 – Responsible AI: The importance of ethical and safe AI implementation
24:21 – Experimentation vs. long-term AI strategy
28:13 – Quick-fire round: Richard’s industry insights and personal favorites
30:24 – Final thoughts and key takeaways
Useful Links:
Learn more about Cambridge Spark: cambridgespark.com
Connect with Richard Masters on LinkedIn: linkedin.com/in/richard-masters
Follow Raoul Gabriel Urma on LinkedIn: linkedin.com/in/raoulurma
Explore AI & Data Apprenticeships: cambridgespark.com/apprenticeships