Cash flow problems can sneak up on even the most profitable businesses. Imagine generating strong revenue yet struggling to cover basic expenses—what's the missing link?

On this episode of Become Sensible, we break down the challenges that business owners face when cash inflows and outflows don't align. From understanding why profitable businesses still experience financial strain to exploring actionable solutions, we cover everything from cash flow projections to negotiating vendor terms. We also share inspiring real-life stories of entrepreneurs who started with minimal resources and turned their ideas into thriving brands.

Connect

• Follow me, Fiona Nguyen, on LinkedIn. Learn more about Balannx.

Timestamps

• 0:00 - Introduction: Why cash flow matters more than profits
• 2:30 - Common cash flow challenges in e-commerce businesses
• 5:00 - How delayed payments disrupt cash cycles
• 7:30 - Managing wholesale vs. direct-to-consumer revenue
• 10:15 - The power of cash flow forecasting and cycle analysis
• 12:45 - Negotiating with vendors and optimizing payment terms
• 15:30 - Real-world examples: Starting with minimal capital
• 18:45 - Cutting costs while maintaining product quality
• 22:00 - Innovative strategies for accessing startup capital
• 25:00 - Cash flow traps to avoid and their solutions
• 30:00 - Wrapping up: Key principles for mastering cash flow

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