Marketing's AI Divide: Creative Impact, Data Gaps, and the Race to Adapt
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Marketing's AI Divide: Creative Impact, Data Gaps, and the Race to Adapt
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Join Mo and Jo as they dive into Statista's eye-opening report on AI's transformation of marketing! Your hosts explore why, despite 89% of marketers recognizing AI's value, only 54% have fully embraced it in their creative processes. They break down the growing divide between large and small companies in AI adoption, examine why only 36% of marketers feel confident measuring their creative impact, and unpack how outdated methods are holding companies back. The conversation spans from real-time data challenges to privacy concerns, revealing why some marketing leaders are racing ahead while others fall behind. Whether you're a marketing professional, business leader, or curious about how AI is reshaping creative strategy, this episode exposes the opportunities and obstacles in marketing's AI revolution.