Marketing planning / Needs more than authority; / It needs a leader.
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Marketing planning / Needs more than authority; / It needs a leader.
-
ナレーター：
-
著者：
このコンテンツについて
In this episode of Poetry and Marketing, I’m sharing a haiku I wrote just this morning:
Marketing planning
Needs more than authority;
It needs a leader.
I use this poem as a jumping-off point to talk about something I see all the time in small and mid-sized businesses: a massive leadership gap in marketing.
I walk through a typical (and deeply flawed) setup where a young, often underprepared marketing manager is thrown into the deep end, reporting to a CEO or a VP of Sales with no real marketing background. These folks may have authority, but they’re not equipped to lead. And that disconnect? It’s killing marketing outcomes.
If you’ve ever wondered why marketing feels like a mess or why you’re not seeing results, I think this episode will help connect the dots. It’s not about blaming anyone, it’s about recognizing the underlying issues and starting to fix them.