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Marketing and Sales Alignment

Marketing and Sales Alignment

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Customer Acquisition Cost efficiency continues to be challenged in the B2B SaaS environment, while alignment across the Go-to-Market organization continues to be a topic of conversation. So, Dave "CAC" Kellogg a long time Marketing executive and Ray "Growth" Rike, a long time Sales executive decided to take on the the topic of Marketing and Sales alignment from their respective experiences as department executives. Topics discussed include:

  • What is Marketing and Sales Alignment
  • What isn't Marketing and Sales Alignment
  • Top 3 Ideas to Achieve Marketing and Sales Alignment
  • How Metrics Can Impact Marketing and Sales Alignment
  • The Impact of Alignment


If you are a CEO depending on the productivity of an aligned Go-to-Market organization, or the head of Marketing or Sales in a B2B SaaS company, this conversation is full of interesting ideas, stories and approaches to increasing revenue growth efficiency.

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