Welcome back to Marketing Unzipped!

In today's episode I'm talking about how useful AI can be in your business if you use it to support you with your automation. When used correctly AI can free up some of your time and help your business to run more efficiently.

AI has many functions that can be brilliant including the ability to have a 24/7 chat bot function on your website meaning that your customers can be helped even when you're not available.

It's important to be transparent with your customers so that they know that you're using AI and how their data is used by your company. There also needs to be a function that allows them to opt out of their data being used.

Listen on as I share my tips on the platforms that you can use and the ways in which AI can become an agent of your business!

https://thepursuitagency.com/

If you don't know how your customers find and interact with your brand, you're leaving money on the table.

Today we're exploring one of the most critical and often misunderstood aspects of marketing and that is understanding your customer's journey.

How do your customers really find you?
If you are not clear on this process, you're not alone. Many businesses focus on individual marketing tactics, running ads, posts on social media or even launching email campaigns but they fail to see the bigger picture and the result ends up in missed opportunities, wasted time, and most definitely customers falling through the cracks.

Today's customers expect way more than ever. They want something personalized. They want seamless experience that guides them effortlessly from interest to purchase and if your marketing doesn't meet those expectations, someone else and their their business will.

In this episode we go back to the basics and start with the path your customers take as they interact with your brand. But here's the twist, it's not a simple straight line. Forget the idea of a traditional funnel where customers move neatly through from awareness to purchase. Today's customer journey is more like a spider's web.

I'll teach you the five stages that guide your customer's decisions and how to map your customer path so that you build the relationship with you.

Understanding your customer's journey is the foundation of building better relationships, improving conversions and delivering exceptional experiences. So let's recap. The customer journey, it matters so much. Every step your customer takes from discovering your brand to becoming an advocate shapes their perception of your entire business. Without a clear understanding of this journey, you're operating in the dark, the complete dark and missing valuable opportunities to connect and convert.

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you. Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/
Website: https://thepursuitagency.com/

https://thepursuitagency.com/

https://thepursuitagency.com/

On this episode of Marketing Unzipped I'll be sharing the key metrics that every marketer should track to ensure they're getting the right performance from their material!

If you’re not tracking the right metrics, you might as well be throwing spaghetti at the wall and hoping something sticks. Metrics help you:

- Understand what’s working and double down on it.
- Identify what’s not working so you can stop wasting time and money.
- Prove your ROI—especially important if you’re justifying budgets to clients or stakeholders.

At the end of the day, marketing isn’t about guesswork. It’s about making decisions based on data. And the right metrics are your compass.

In this episode I share the 5 key metrics and what they are. These metrics are Website Traffic Metrics (GA4), Conversion Metrics (GA4), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) and ROI (Return on Investment).

You'll leave this episode with an actionable plan to start leveraging these metrics for better results. By the end of this episode, you'll be able to

Review your CAC and identify where your costs are too high,
Calculate your CLV and compare it to your CAC, taking action when needed,
Calculate your ROI and see if it's meeting expectations - making changes if needed
Create yourself a Metrics Dashboard to monitor your CAC, CLV and ROI regularly,
Use your metrics to make informed decisions in relation to your goals!

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you. Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/
Website: https://thepursuitagency.com/

https://thepursuitagency.com/