In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis. Join Ian Jindal as he converses with Jemms, Kaitlin and Vic, who share their insights on evolving retail media capabilities, the importance of a win-win-win approach, and the challenges of integrating new technologies. Discover how John Lewis is leading the charge in digital performance marketing and what it means for the future of retail media. Tune in for an engaging discussion on innovation, strategy, and the exciting opportunities in the retail media landscape.

Who, what, where?

- Jemma Haley, Retail Media Business & Proposition Strategy at The John Lewis Partnership
- Kaitlin Craig, Retail Media Proposition Manager (Digital Channels) at John Lewis and Waitrose
- Victoria Peopall, Client Success Director, Epsilon Retail Media
- Ian Jindal, Founder at RetailX

- RetailX (research and executive network at www.retailx.net; events and podcasting at www.retailx.events)
- Epsilon - www.epsilon.com
- Media partner, InternetRetailing, at www.internetretailing.net

Ian Jindal discusses the evolution of retail media with Alice Anson, Director of Digital (Retail) Media for Nectar 360 and Leila Sheridan, Enterprise Sales Director, Epsilon.

Alice explains Nectar 360's role within the Sainsbury's Group, leveraging first-party data from 23 million Nectar users for targeted campaigns. She highlights the increasing interactivity and data capture from in-store digital touchpoints such as interactive screens and scan-as-you-shop technology.

This episode also focuses on the limitations of return on advertising spend (ROAS) as a sole metric for retail media success, advocating instead for measures like incrementality, category growth, and a more full-funnel thinking approach that connects online and offline customer journeys and accounts for long-term brand building and customer loyalty, with a nod to how AI might enhance future measurement and strategy.

Epsilon's Leila Sheridan, Enterprise Sales Director, and Ben Foulkes, VP Digital, join Ian Jindal to launch a new podcast series Marketing Unlearned.

The hosts aim to challenge existing notions in digital marketing and retail media, exploring how rapid changes in technology and process are impacting the sector. They discuss topics such as metrics like ROAS, whether retail media applies to B2B, pricing strategies, the future of TV advertising, and the effectiveness of retail media for brands, inviting guest experts to provide insights and "unpick" these complex areas.