In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.

Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self-trust. Whether you're feeling stuck, scared, or simply unsure how to get traction, Kasryn’s story will remind you that slow growth can still be strong growth—and that marketing doesn’t have to mean spinning your wheels.

Here’s what you’ll learn in this episode:

1️⃣ How Kasryn found clarity in her niche—and why that clarity made her easier (and more exciting!) to refer to

2️⃣ The biggest marketing mistake she made early on, and what helped her finally start seeing results

3️⃣ How she shifted her money mindset, left insurance, and built a schedule that supports her life—not the other way around

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Kasryn's free workshop
• Profit First for Therapists
• Join the Confident Copy waitlist: walkerstrategyco.com/waitlist

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable right now.

We’ll dive into why the market has changed, why your clients’ expectations have evolved, and why that Psychology Today profile or “good enough” website might not be pulling its weight anymore. Most importantly, you’ll hear how getting scrappy—moving faster, testing, tweaking, and not waiting until things feel perfect—can help you regain momentum and confidence in your marketing.

Here’s what you’ll learn in this episode:

1️⃣ Why relying on outdated marketing strategies can quietly stall your private practice—and how to spot when it’s happening to you.

2️⃣ What “getting scrappy” really looks like in your marketing (spoiler: it’s not about being sloppy—it’s about staying connected and moving forward).

3️⃣ How cultivating a flexible, evolving relationship with your marketing helps you fill your caseload in today’s more discerning, competitive client market.

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com
• Join the Confident Copy waitlist: walkerstrategyco.com/waitlist

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this episode is your lifeline. I’m digging into what it really means to “remember your why,” beyond the usual inspirational fluff. This isn’t about finding a fleeting spark of motivation. It’s about building a compass you can actually use when fear or overthinking try to take the wheel.

Together, we’ll unpack the moments therapists most often lose sight of their why—like marketing, networking, or making big investments—and how you can start using yours as a clear, confident filter for every next step. If you’re craving more clarity and less spinout, this is your grounding reset.

Here’s what you’ll learn in this episode:

1️⃣ Why “remember your why” can feel hollow—and how to turn it into a usable tool instead

2️⃣ The simple filter I use in my business to make aligned decisions (especially when fear shows up)

3️⃣ How to refine your why so it actually supports your marketing, not just your mission

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.