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In this conversation, ⁠Borzou⁠ and ⁠Amanda ⁠are joined by ⁠Daniel Rafeedie⁠ with ⁠Paystead⁠y discuss the importance of maintaining marketing efforts during economic downturns, the dynamics of hiring and managing sales teams, and the necessity of having structured processes in place for sales success. They emphasize the need for businesses to adapt their marketing strategies based on their unique circumstances and the importance of having a solid sales process before hiring additional sales personnel.

Hosts:
Borzou
Amanda

Guest:
Daniel Rafeedie
Connect with Daniel on LinkedIn
Learn more about his work at https://paysteady.com/

Takeaways
- Never stop marketing, even in a downturn.It's crucial to keep marketing efforts alive to avoid a dried-up pipeline.
- Businesses should focus on maintaining a tight bottom line before expanding marketing efforts.
- Cut costs wisely; don't eliminate essential marketing activities.
- Hiring a salesperson should happen when you can't handle incoming leads.
- A structured sales process is essential before hiring salespeople.
- Salespeople should not rely solely on marketing for leads.
- Document processes to ensure new hires can succeed.
- Having a CRM is vital for tracking leads and sales activities
- The founder is often the best salesperson due to their deep understanding of the business.

Chapters
00:00 Navigating Marketing in Uncertain Economies
04:51 The Importance of Sales Infrastructure
09:52 Hiring Salespeople: Timing and Strategy
14:53 Structuring Sales Teams for Success
22:25 Outro_Animation.mp4

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