We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands.

In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:

- What's different about META Ads in 2024
- What strategies are working now
- Testing and scaling campaigns
- Measuring the success of creative
- The importance of the actual ads now vs in years past
- How to think through attribution
- The correlative effect of META on other platforms
- Using Google as a part of your META campaign

And a whole lot more!

To watch the entire episode on YouTube click here:

https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J

If your marketing strategy isn't working, you may be going to broad.

There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one.

This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.