Sometimes it feels like the biggest hurdle in successful marketing ops is acknowledging just how much thought, coordination, and effort go into it in the first place.

Discussing three recurring topics that often consume significant time and energy for marketing ops teams: form changes/issues, reporting woes, and reliance on tech as a bandaid. #marketingoperations

I spent the last episode asking AI how much it knows about Marketing Operations and was impressed with the responses. The question today: Is AI going to take over the role of marketing ops? Maybe it wants to, maybe it can, but in my view, that doesn’t mean it's a good idea or without caveats. #marketingoperations

Since AI is all the rage, I asked ChatGPT what marketing operations is all about: We covered key elements of successful marketing ops, future trends, and the differences between B2B and B2C approaches. You might be shocked at its knowledge but will have to wait until next episode to hear my thoughts on if Skynet is taking over #marketingoperations just yet

5 areas I believe most leaders & teams in marketing ops tend to overlook but will prove more valuable and impactful in the long term than any tool or budget. #marketingoperations

A memorable line from an old Will Smith movie reminds us that even the smallest, silliest problems in marketing ops still matter and demand attention. They waste time, slow us down, and usually point to bigger foundational issues. The key is how we approach them and how prepared we are to handle them before they snowball. #marketingops #marketingoperations

Many marketing ops departments fall into the trap of getting hyper-focused on tech limitations when a bigger challenge lies in mindset, strategy, and operational approach. While tools like CRMs and marketing automation platforms have constraints, the bigger challenge is building a solid foundation for consistency, problem-solving, and long-term strategy. #marketingoperations

Operations is also about creating a positive user experience for end users and internal teams.