Many companies overlook the importance of thoughtful onboarding. Success at work is about much more than "hitting the ground running" or taking over high-stakes projects, it's about setting up new staff with a sustainable path for long-term success.

Lead scoring is an invaluable tool when properly implemented, yet many companies rush to launch it without considering deeper strategies or long-term planning. This often leads to overthinking, underthinking, or creating an unsustainable model that quickly becomes outdated, ultimately making it less effective than having no scoring at all. Marketing operations teams understand there’s much more to it than just assigning a score—it’s time to take their insights seriously.

Many companies struggle to find a sustainable source tracking and attribution model due to a mix of legacy issues and complex end-to-end challenges. But the tools and attribution models alone can’t save us from bad data and inconsistent source hierarchy foundations. It’s time to think more critically about how we organize and construct our source labels so we can build upon a strong base to innovate.

Are some of the assumptions we've been making all this time serving us? Are we setting ourselves, our teams, our tools up for success? There are several times in marketing operations that it pays to seriously ask questions that help understand if the things we keep doing every day are actually working, and if not, what can we do to change that.

Many in marketing ops are challenged striking the balance with overly customizing or not customizing at all, both on the internal and customer-facing end. It’s a serious issue and we can learn a lot from thinking differently about our approach and mindset. Keeping it simple, but with a plan and strategy, just may be a start.

A lot of success in marketing operations comes down to time management and what we focus on. Efficiencies aren't only boosted within tools or tech, it's also our mindset and approach to problems and priorities. Time to think different? #marketingoperations

Many conversations around attribution models often miss the underlying foundations and basic oversights that can impact the overall success of any model. Without deeper thinking into how we are handling and setting up data, the attribution discussion is often useless. #marketingoperations #attribution

Things we can just stop doing in 2025:

1. Ads before more ads
2. Overly loud commercials
3. Streaming charges for no ads
4. Badly Placed Google Sign In Pop Ups
5. Influencers pretending their advice is simple for everyone