In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.

By the end of this episode, you’ll learn:

• Why authenticity matters - how to position your brand based on real strengths rather than overpromising
• The importance of clear brand guidelines so all teams can align their messaging with the rebrand
• How to measure rebrand success, from key metrics to customer perception shifts

If you're considering a rebrand, this episode is packed with actionable insights.

🎧 Listen now!

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In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.

By the end of this episode, you’ll learn:

• Techniques for creating valuable, user-focused content that ranks and resonates
• Tips on conducting targeted keyword research and leveraging competitor insights
• Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage

Connect with Killian on LinkedIn

Connect with Orelia on LinkedIn

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Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.

By the end of this episode, you'll learn:

• How to target your most valuable accounts for maximum impact
• Practical steps to implement ABM into your startup’s marketing playbook
• Effective tactics to launch ABM without breaking the bank

Connect with Lisa Cripps on LinkedIn.

Orelia Baumel: LinkedIn

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