In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris emphasises the skills and best practices required for creating effective emails, including considerations for design, deliverability, and user experience. He also discusses the evolving role of email in marketing toolkits and offers insights into the potential of newsletters for building brand trust and engagement.
We hope you enjoy gaining all the valuable insights!

Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measure the success of an agency working relationship, and we give some examples of agencies providing additional value you'd not anticipated...

We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing agencies. In Part One, we'll cover the symptoms for why your business might actually need an agency, such as lack of time, the need for specialised skills, and the desire to scale marketing efforts efficiently. Then we look at the value that marketing agencies bring, such as expertise in specific areas, the potential to save time for the in-house team, and the strategic advantage they can offer. Finally, we start to set out the importance of briefing marketing agencies properly and setting clear expectations for a successful partnership. Enjoy!