There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free.

Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website’s performance, and ultimately drive more organic traffic to your site.

In this episode, we discuss:

• What Google Search Console is
• Using performance data to track and analyze website trends.
• The filters available for your data
• Understanding the significance of impressions and clicks.
• Search appearance and its impact on SEO strategy.
• Page index report: identifying and resolving errors.
• Manual penalties and disavowing links: when and how to use these features.
• Complementing GSC data with tools like Screaming Frog, SEMrush, Ahrefs, and MozPro.
• The benefits of using multiple data sources for a holistic SEO analysis.
• How to uncover hidden opportunities using GSC data.
• Dan’s thoughts on the evolving landscape of SEO and digital marketing.

CONNECT

• Dan White on LinkedIn https://www.linkedin.com/in/danwhitemarketing/
• Dan’s website: https://www.danieljameswhite.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

BOOK

• Dan recommended the book; The Chimp Paradox. You can find out more about the book here: https://chimpmanagement.com/books-by-professor-steve-peters/the-chimp-paradox/

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start?

Which is why I’m so pleased to be joined by Nicola Paul, an e-commerce, digital marketing specialist, to discuss how businesses can make their email marketing a success

In this episode, we discuss:

• Why it’s important to integrate strategies across paid search, email marketing, and organic content.
• Where to start with your email marketing strategy
• Moving beyond standard discount offers to engage subscribers with exclusive content, competitions, and early access to products.
• The power of automated emails and their role in customer engagement.
• Examples of transactional emails that add value beyond simple order confirmations.
• Importance of list segmentation and personalization to enhance email relevance.
• Ensuring email deliverability and avoiding spam filters.
• Keeping a clean email list through regular list hygiene practices.
• How to personalise marketing emails beyond just using the recipient's name.

CONNECT

• Nicola Paul on LinkedIn https://www.linkedin.com/in/nicolapaul/ and Instagram https://www.instagram.com/yellowbirddigital/
• Nicola’s website: https://yellowbirddigital.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice.

Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers.

In this episode, we discuss:

• Why you need to know the what before you can define how
• How you can de-risk the process
• The ways in which you can embed brand voice throughout your organisation
• Creative ways Olly is using AI in his work
• What is Nerdsmithing

CONNECT

• Oly Davy on LinkedIn https://www.linkedin.com/in/ollydavy/
• Olly’s website: https://ollydavy.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902