『Marketing Distilled』のカバーアート

Marketing Distilled

Marketing Distilled

著者： Jonathan Gaby
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 Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.Marketing Distilled is Copyright by Jonathan Gaby, & Co. © 2022 All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Marketing Distilled - Interview with Bart Caylor

    Marketing Distilled - Interview with Bart Caylor
    2025/05/19
    In this episode of Marketing Distilled, our Master Distiller interviews Bart Caylor. Bart Caylor is the president and founder of Caylor Solutions, a marketing agency that specializes in serving the education industry, especially higher education institutions. In this episode we talk all about the ins and outs of higher education marketing. Topics Covered: Higher Education Marketing His book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed Use of Artificial Intelligence in marketing and life. About Bart Caylor With a 35-year background in design, marketing, and development with corporate, education, and non-profit clients, Bart now focuses his expertise entirely on marketing for K-12 and higher education. He is an Anderson University graduate and lives with his family in Fishers, Indiana. Find Bart's Website, Book, and Social Media Website: www.caylor-solutions.com LinkedIn: Bart Caylor Chasing Mission Fit Book: www.chasingmissionfit.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 27 分
  • Dealing with Imposter Syndrome

    Dealing with Imposter Syndrome
    2025/05/05
    Welcome to Episode 27 of the Marketing Distilled Podcast, entitled, Re-Entry. In this episode, let me reintroduce myself, review a piece of tech I recently bought, and then help you deal with imposter syndrome in your career. Reintroduction: Hi, I'm Jonathan Gaby, the master distiller of Marketing Distilled. I have a masters in marketing from the University of Cincinnati, and I am the communications and marketing manager at Haile College of Business at Northern Kentucky University. I am also an adjunct professor of marketing at Kentucky State University. My hobbies include playing music, walking our dog daily, and lately going to the gym. I'm driven by impacting the world and people for the better, either by sharing a new product or service, or seeing something in themselves they didn't see and encourage them towards greatness. Review: The reMarkable Paper Pro I recently bought a remarkable paper pro and love it. It's a digital notebook that I can write notes and keep notebooks organized by topic. My top features and benefits include: A closed system (no social media, other apps, or notifications) mean I can focus on the work at hand and not be distracted. I can devote my entire focus to reading, writing, or thinking about my project Ease of organization through notebooks, folders, and tag No more clutter with loose papers and documents strewn about. I can write in different types of writing utensils and it can be in color. If you'd like to see more, visit www.remarkable.com for more. I don't have an affiliate link and won't be compensated by a purchase. Dealing with Imposter Syndrome Imposter Syndrome is not a new phenomenon. It has it's roots in an older study (perhaps around the 70s) that focused on women in the workplace. Here are the five ways I've learned how to deal with Imposter Syndrome: Know that Imposter Syndrome is Normal Create or join a community of other professionals to vent and discuss Don't let perfection paralyze you Re-frame the discussion to adoption of a learning and growth mindset Record Your Wins Using these techniques will help you deal with Imposter Syndrome. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 7 分
  • Marketing Distilled Interviews Aaron Templer, Marketing Consultant and Author

    Marketing Distilled Interviews Aaron Templer, Marketing Consultant and Author
    2024/07/15
    Marketing Distilled sits down and interviews marketing consultant and author Aaron Templer. Aaron Templer Aaron Templer is an unapologetic eclectic. By day he is a 20+ year senior marketing professional. Aaron founded and owns Three Over Four, a full service, boutique marketing firm that works with people and organizations that have values at their center. His first book, Leading in a Social World, is available now. You can learn more about the book and order it at www.leadinginasocialworld.com Aaron consults with organizations in the areas of brand, brand management, marketing, strategy, and leadership. He's actively involved with the American Marketing Association as a professional instructor, past president, and volunteer for their national Professional Chapters Council. By night Aaron has a music problem. Some of his current projects are: SF1 Music Mudra Dance Studio Mudra Rhythm Section. Aaron also likes to spread ideas as a keynote speaker, sitting on and facilitating panels and workshops, and by way of an occasional adjunct faculty gig on the topics of the social web, branding, the creative mind, and marketing communications. Aaron spoke at a recent Cincinnati AMA Ignite event where he didn't pull any punches about the dangers and ethical concerns on Artificial Intelligence at this years conference talking about AI. Marketing and the Ethics of AI Marketers have AI all wrong. While unions strike and artists file lawsuits over AI job- and value-displacement, marketers wring our hands about so-called AI threatening marketing jobs and making our marketing departments obsolete while we … wait for it … use AI to do marketing. Operating under this strange dichotomy, marketers have fallen hard for unprecedented hype and are rushing to be the first to master AI tech, hell-bent on self-fulfilling a fate of our own making — all for a tool that, as one scientist puts it, is nothing more than algorithms that are “haphazardly stitching together sequences of linguistic forms … according to probabilistic information.” Or as a user on Mastodon put it, “mansplaining as a service: superficially plausible but totally fabricated nonsense presented with unflagging confidence.” Implausibly, we’ve decided to pay a steep ethical price for participating in this illusion: • We're now just stealing content (content that we’ve created for our brands and clients, astonishingly). • We're publishing content from and giving juice to a biased system that causes real harm to many groups, a system that one scholar calls “the civil rights issue of our time.” • We're choosing not to accept the significant environmental impact of our actions during a climate and humanitarian crisis. How to Follow Aaron Three Over Four Agency Aaron Templer's Personal Site Aaron Templer on LinkedIn Aaron Templer on Mastadon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 17 分

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