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  • 1221: Boost and Retain Customer Loyalty Through Personalized Notes with Handwrytten Founder and CEO David Wachs

    1221: Boost and Retain Customer Loyalty Through Personalized Notes with Handwrytten Founder and CEO David Wachs
    2025/01/14
    In a world full of digital noise, authenticity is your greatest asset. Sharing the real story behind your business creates meaningful moments that truly resonate. It’s not about following trends or flashy tactics—it’s about understanding your audience’s needs, values, and experiences. When you prioritize genuine connections over sales pitches, you build trust and leave a lasting impression. https://www.youtube.com/watch?v=aVsxYKOvf04 David Wachs is the founder of Handwrytten, a company that provides automated handwritten note services to businesses. With over 12 million notes sent since its founding in 2014, Handwrytten has become the largest provider of this unique marketing solution. Today, David shares his insights on the power of personalized communication in a world dominated by digital outreach. He discusses how handwritten notes can help businesses stand out, cultivate stronger relationships with existing customers, and deliver a higher return on marketing investments compared to traditional methods. Stay tuned! Resources Handwrytten: Your words. In pen + ink. Follow Handwrytten on Facebook Connect with David Wachs on LinkedIn
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    29 分
  • 1220: Self-Publish Your Expertise to Build a Lasting Legacy with Scribe Media CEO Eric Jorgenson

    1220: Self-Publish Your Expertise to Build a Lasting Legacy with Scribe Media CEO Eric Jorgenson
    2025/01/12
    Standing out as an expert or entrepreneur in a crowded space can be challenging. A well-written book provides a powerful way to share your expertise and connect with your audience on a deeper level. It not only builds authority but also creates opportunities like speaking engagements, partnerships, and collaborations. More than a business tool, a book becomes a lasting part of your legacy, capable of inspiring and informing for years to come. https://www.youtube.com/watch?v=uF3Er5LRwjc Eric Jorgenson, CEO of Scribe Media, has dedicated his career to helping entrepreneurs, executives, and experts share their stories through books. As a best-selling author of the book “The Almanack of Naval Ravikant: A Guide to Wealth and Happiness” with over a million copies sold, he understands the power of publishing. Today, Eric highlights the benefits of self-publishing, the importance of aligning a book with the author’s values and expertise, and Scribe Media’s strategies for client success. He also addresses industry challenges, the influence of AI, and the satisfaction of guiding authors from concept to publication, creating works that leave a lasting impact. Stay tuned! Resources Scribe Media: We help entrepreneurs, executives, and experts write, publish, and market their books. Because it’s not just a book, it’s your legacy. Connect with Eric Jorgenson on LinkedIn Get a copy of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson on Amazon
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    36 分
  • 1219: Build Your Brand and Empower Your Marketing Through Storytelling with Founder Laura Nespoli

    1219: Build Your Brand and Empower Your Marketing Through Storytelling with Founder Laura Nespoli
    2025/01/11
    Telling your brand’s story can be tricky, especially when you want to make a real connection. It’s about balancing what you offer with what your audience values and needs. Sometimes, it’s less about the exact words and more about how they’re delivered, making sure your message feels genuine. Building that story takes time, but it’s all about highlighting what makes your brand unique. Find what truly sets you apart, and your audience will listen. https://www.youtube.com/watch?v=S4mJnkMnCWg Laura Nespoli is the founder of Meshin Movement, a strategic storytelling consultancy that helps startups, founders, and professionals articulate their brand's purpose and connect with their audience. As a seasoned storyteller, Laura has spent the past five years honing her craft and sharing her expertise through her work with various companies, including Fortune 100 brands. Today, Laura shares the power of strategic storytelling in business, emphasizing the importance of understanding the customer's needs, the competitive landscape, and the brand's unique value proposition. Stay tuned! Resources Connect with Laura Nespoli on LinkedIn Meshin Movement: Sense, strategy, social impact, and story. Weaving strategic narratives to unite people and inspire movement.
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    29 分
  • 1218: Deliver Service Now: Drive Referrals and Retain Customers with Customer Service Speaker Vance Morris

    1218: Deliver Service Now: Drive Referrals and Retain Customers with Customer Service Speaker Vance Morris
    2025/01/10
    Retaining customers while charging premium prices can feel like walking a tightrope, especially when expectations are sky-high. Customers need to feel like they’re getting more than just a product—they want an experience, value, and a relationship they can trust. When retention becomes a challenge, it’s often a signal to focus on deeper connections and delivering consistent quality. Premium pricing isn’t just about what you sell; it’s about how you make customers feel about choosing you. https://www.youtube.com/watch?v=IK6s-P0yh3U Vance Morris is a seasoned business consultant with over a decade of experience working for the iconic Disney company. Drawing from his unique expertise, Vance has developed a concept he calls "system magic" – a strategy to create extraordinary customer experiences that attract affluent clients and justify premium pricing. Today, Vance talks about consistent customer retention strategies, including the implementation of a "customer retention system in a box" that combines print newsletters, postcards, and email campaigns to keep businesses top-of-mind with their existing customer base. Stay tuned! Resources Deliver Service Now: Helping Established Business Owners & Entrepreneurs Vance Morris: Bring the Magic of Extraordinary Customer Experiences To Your Audience or Company Follow Vance Morris on Facebook Connect with Vance Morris on LinkedIn
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    25 分
  • 1217: The RESPECT Framework for C-Suite Leadership, Inclusion, and Business Growth to Earn Employee Trust and Engagement with Organizational Psychologist Gena Cox, Ph.D.

    1217: The RESPECT Framework for C-Suite Leadership, Inclusion, and Business Growth to Earn Employee Trust and Engagement with Organizational Psychologist Gena Cox, Ph.D.
    2025/01/09
    Toxic behaviors from top performers can create a tricky situation where individual success clashes with team well-being. While their results might stand out, the negative impact on workplace culture often ripples far beyond their achievements. Morale suffers, collaboration breaks down, and the long-term health of the organization takes a hit. Addressing this requires valuing the bigger picture over short-term wins, ensuring that success is measured by both results and how they’re achieved. https://www.youtube.com/watch?v=ZdvlzrFp9x4 Gena Cox, Ph.D. is an organizational psychologist, executive coach, speaker, and author. Her book "Leading Inclusion" and her RESPECT ethos framework have been featured in prestigious publications like Harvard Business Review, Fast Company, and Forbes. Today, Dr. Cox discusses strategies for building a respectful work culture and shares her insights on the importance of respect in the workplace and how it can empower leaders to drive connection, collaboration, and innovation. Stay tuned! Resources Gena Cox: 25 Ways to Help Build a Culture of Respect at Work Gena Cox, Ph. D.: Strategic Executive Coach & Speaker. Optimize your leadership impact and influence. Get a copy of Leading Inclusion: Drive Change Your Employees Can See and Feel by Gena Cox on Amazon Connect with Gena Cox on LinkedIn
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    33 分
  • 1216: Thrive Agency: Transform Your Website Into A Client-Generating Machine Through Video Content Strategy with Digital Marketer and TEDx Speaker Jimi Gibson

    1216: Thrive Agency: Transform Your Website Into A Client-Generating Machine Through Video Content Strategy with Digital Marketer and TEDx Speaker Jimi Gibson
    2025/01/06
    Many websites fail to reach their full potential because they don't effectively guide visitors toward becoming clients. Often, the issue lies in unclear messaging, poor design, or a lack of focus on the user experience. A website isn't just a digital business card—it's a powerful tool for building trust, showcasing value, and driving action. When visitors land on a site, they should immediately understand what the business offers and why it matters to them. Without that clarity, it's easy for potential clients to lose interest or move on to a competitor. Jimi Gibson is an accomplished Digital Marketer, author, and TEDx speaker. As the Vice President of Brand Communication at Thrive Agency, he is passionate about helping businesses transform their websites into powerful client-generating machines. In his book “Chasing Carrots," Jimi shares how anyone can find their purpose. He is also the host of The Thumbody Show where he explores the zany world of entrepreneurship and personal branding. Today, Jimi talks about embracing video content and optimizing website performance. He provides tips on creating compelling headlines, using effective calls-to-action, enhancing readability, and using social proof to build trust and drive conversions. Stay tuned! Resources Email Jimi at jimi@thriveagency.com Thrive Agency: Digital Marketing Agency driven by RELATIONSHIPS & RESULTS Watch Jimi Gibson's TEDx Talk on You Have Magic Power: Use It For Good Get a copy of Chasing Carrots: won't help you find your purpose if you were born to love bananas by Jimi Gibson on Amazon Subscribe to The Thumbody Show hosted by Jimi Gibson on Apple Podcasts
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    30 分
  • 1215: Through Blurred Vision: Overcome Your Obstacles through Resilience and Find Your Light with Author & Speaker Kurt Pangborn

    1215: Through Blurred Vision: Overcome Your Obstacles through Resilience and Find Your Light with Author & Speaker Kurt Pangborn
    2025/01/05
    Adversity often feels overwhelming, but shifting how we view it can reveal unexpected opportunities for growth. Instead of seeing struggles as purely negative, they can become moments to learn, adapt, and build resilience. It’s not always easy to find the silver lining, but reflecting on challenges can show us strengths we didn’t realize we had. Sometimes, it’s in those tough moments that we discover the tools and perspective needed to move forward. https://www.youtube.com/watch?v=juHgvvZ3L_Q Kurt Pangborn is a dynamic motivational speaker, author, and advocate who has turned his personal challenges into a mission to inspire others. Born with congenital glaucoma, Kurt has undergone over 40 eye surgeries and faced the challenge of growing up legally blind. However, instead of letting his disability define him, he has used it as a foundation for his message of faith, perseverance, and purpose, which he shares in his book "Through Blurred Vision." Today, Kurt speaks passionately about his journey, emphasizing the importance of shifting one's perspective on adversity and uncovering the hidden potential within personal struggles. Stay tuned! Resources Kurt Pangborn Speaks: Claim Victory in All Aspects of Life Connect with Kurt Pangborn on LinkedIn Get a copy of Through Blurred Vision: Claiming Victory in All Aspects of Life by Kurt Pangborn on Amazon Email Kurt at kurt@kurtpangbornspeaks.com
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    30 分
  • 1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt Elster

    1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt Elster
    2025/01/04
    Growing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn’t easy. Finding the right mix of platforms and strategies often becomes the key to moving forward without compromising what makes your business unique. https://www.youtube.com/watch?v=fikAjLq6Tbg Kurt Elster is a Shopify expert and the founder of Ethercycle, a boutique Shopify consultancy. He has been a Shopify partner since 2011 and is known for helping e-commerce brands thrive in the digital marketplace. In addition to his agency work, Kurt is the host of the Unofficial Shopify Podcast, which has amassed over 2 million downloads. Today, Kurt shares his insights on the evolution of Shopify, the importance of owning your distribution channels, and the strategies he has employed to build a successful lifestyle business. Stay tuned! Resources Kurt Elster: Your new favorite resource for unbeatable ecom recon. Ethercycle: Turn Your Shopify Store Into A Revenue Generating Powerhouse Of Persuasion Connect with Kurt Elster on LinkedIn Follow Kurt Elster on Facebook Subscribe to The Unofficial Shopify Podcast hosted by Kurt Elster
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    37 分