Summary

In this episode of Market Plate, host Mike Wangbickler speaks with Kim Gandhi, founder of Food Fire Knives, about the private chef industry. They discuss the unique experience private chefs offer compared to traditional catering, the business model of Food Fire Knives, and the growth of the private chef market post-pandemic. Kim shares insights on navigating supply chain challenges, innovations in the marketplace, and what customers should expect when hiring a private chef. The conversation also touches on marketing strategies and future goals for the business.

Takeaways

• Private chefs provide a more personalized dining experience than caterers.
• Food Fire Knives acts as a broker between customers and chefs.
• The private chef industry is expected to grow significantly in the coming years.
• Chefs on the platform can set their own prices and menus.
• The service includes insurance and customer support for chefs.
• Private chefs often bring their own ingredients and equipment.
• The pandemic led to a surge in demand for private chefs.
• Local sourcing helps mitigate supply chain issues.
• Customer expectations should include background checks and food safety certifications.
• Marketing efforts are crucial for attracting new customers.

Summary

In this conversation, Michael Wangbickler interviews Jason Burke, the founder of a successful meat snacks company. Jason shares his unexpected journey into the food industry, driven by personal experiences with health and nutrition. He discusses the challenges of entrepreneurship, including funding, supply chain issues, and the importance of maintaining core values while adapting to consumer demands. Jason emphasizes the need for focus in business strategy and the significance of leveraging e-commerce platforms like Amazon for growth. The conversation concludes with valuable insights and advice for aspiring entrepreneurs in the food and beverage sector.

Takeaways

• The journey into the food industry can be unexpected.
• Personal health experiences can drive business innovation.
• Entrepreneurs must learn to navigate challenges in real-time.
• Funding is crucial for sustaining a food business.
• Product evolution is key to meeting market demands.
• Supply chain issues can significantly impact product availability.
• Maintaining core values is essential amidst challenges.
• Focus on one sales channel before expanding to others.
• E-commerce platforms are vital for modern business success.
• Transparency with consumers builds trust and loyalty.

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Katherine Harvey, co-founder of Bare Bones, about the evolution of their bone broth products, the challenges of navigating the food and beverage industry, and the importance of protein in consumer diets. They discuss the market strategy that led to their success in major retailers, the impact of economic conditions on supply chains, and the future initiatives for the brand. Katherine shares insights on consumer trends and the significance of providing food that is both nutritious and flavorful.

Takeaways

• Katherine Harvey is a former journalist who co-founded Bare Bones.
• Bare Bones started with liquid bone broth and now focuses on instant bone broth.
• Bone broth is a nutritious alternative to traditional stock, rich in protein.
• Consumers are using bone broth for both sipping and cooking.
• The instant bone broth is convenient and shelf-stable, appealing to on-the-go consumers.
• Bare Bones has partnered with major retailers like Costco and Amazon for distribution.
• The company focuses on in-store marketing and retail media for visibility.
• Economic conditions and tariffs are impacting supply chains significantly.
• Protein consumption is a growing trend among consumers, driven by health awareness.
• Bare Bones is planning a brand evolution to align with its current market position.

Summary

In this episode of Market Plate, Michael Wangbickler speaks with Jimmy Kleiman, COO of Uncle Arnie's, about the evolving landscape of THC beverages. They discuss the company's journey since its inception in 2020, the trends driving growth in the THC beverage market, and the importance of consumer education. Jimmy shares insights on dosage equivalency to alcohol, the challenges of distribution and marketing in a heavily regulated industry, and the innovative subscription model that Uncle Arnie's has implemented. The conversation highlights the need for adaptability in the cannabis sector and the exciting potential for THC beverages in the mainstream market.

Takeaways

• Uncle Arnie's launched in 2020, focusing on THC beverages.
• The company aims to make cannabis beverages accessible and enjoyable.
• THC beverages are gaining popularity as healthier alternatives to alcohol.
• The market is seeing exponential growth, especially in hemp-derived products.
• Consumer curiosity is driving the demand for THC beverages.
• Understanding dosage is crucial for safe consumption of THC drinks.
• The company has experienced significant growth, expanding from 8 to over 50 employees.
• Distribution strategies focus on partnerships with select distributors.
• Marketing efforts include in-store promotions and engaging brand presentations.
• Data collection in the THC industry is still developing, relying on distributor feedback.

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Liz Butts, founder of Sprinkle Pop, about her journey from cake decorating to creating a successful sprinkle business. They discuss the challenges and opportunities in the food and beverage industry, the importance of understanding customer needs, current trends in the sprinkle market, and effective marketing strategies. Liz shares insights on regulatory compliance, the significance of delegation in business, and her growth plans for the future.

Takeaways

• Liz Butts transitioned from a finance career to cake decorating.
• She identified a gap in the sprinkle market and launched Sprinkle Pop.
• The business focuses on unique and customizable sprinkle options.
• Natural colors are becoming a trend, but they often lack flavor.
• Marketing strategies have shifted towards Amazon for better customer acquisition.
• Licensing deals with popular brands can expand market reach.
• Seasonal flavors and colors drive sales throughout the year.
• Regulatory compliance is crucial for scaling a food business.
• Delegation is essential for business growth and efficiency.
• Finding the right people is key to overcoming operational challenges.

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Michael Dean from Cali Sober about the emerging market of THC-infused beverages. They discuss the challenges and opportunities in the beverage industry, particularly focusing on the rise of alternative drinks among younger consumers. Dean shares insights on building a brand, navigating regulations, and the importance of effective marketing strategies. The conversation also touches on funding strategies and advice for aspiring entrepreneurs in the beverage space.

Takeaways

• The THC beverage market is rapidly evolving and expanding.
• Cali Sober targets a younger demographic seeking alternatives to alcohol.
• Building a beverage brand requires significant investment and strategic planning.
• Understanding state regulations is crucial for success in the THC market.
• Effective marketing strategies are essential for brand visibility and growth.
• Networking within the beverage community can provide valuable support and insights.
• Cash flow management is critical for sustaining business operations.
• Identifying and targeting specific consumer demographics can enhance brand loyalty.
• Investing in strong branding is vital for standing out in a competitive market.
• Learning from mistakes is part of the entrepreneurial journey.

Summary

In this episode of MarketPlate, host Michael Wangbickler speaks with Scott O'Malley from clr!ty, a THC beverage company. They discuss the challenges and opportunities in the THC beverage market, including product lines, dosage, market trends, consumer education, and the impact of legislation and insurance on the industry. Scott shares insights on the evolution of the market, the importance of educating consumers, and the future of THC beverages as they expand into new states and product offerings.

Takeaways

• Scott O'Malley has diverse business experience, including in THC beverages.
• Clarity offers a range of THC-infused beverages, including seltzers and cold brews.
• The THC beverage market is rapidly evolving with increasing consumer interest.
• Education is crucial for consumers unfamiliar with THC products.
• Insurance issues pose challenges for bars and restaurants selling THC beverages.
• The market is seeing a mix of older and younger consumers.
• Scott predicts a $28 billion industry for THC beverages in the coming years.
• Legislation varies by state, impacting product availability and marketing.
• Clarity is expanding its product lines and entering new states.
• Hemp-derived THC offers legal advantages over marijuana-derived products.

Summary

In this episode of Market Plate, Michael Wangbickler speaks with Bobby Barton about the evolving landscape of the beverage industry, focusing on the challenges and opportunities for emerging brands. Bobby shares insights on building RPC Brands, the importance of consumer connection, and the need for consultative selling in a competitive market. They discuss trends in wine and spirits, including the rise of rum and the impact of health and wellness on consumer choices.

Takeaways

• RPC Brands was created to support small to mid-sized beverage brands.
• Building a sales team around a few products can be challenging.
• Consumer connection is essential for brand success.
• Consultative selling helps identify and solve customer problems.
• The wine category has seen a decline in recent years.
• Emerging brands need to focus on storytelling and engagement.
• Distribution challenges require innovative solutions.
• Secondary markets offer untapped opportunities for growth.
• Health and wellness trends are influencing consumer choices.
• Rum is poised for a renaissance in the spirits market.