In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Mark Huber, VP of Marketing at UserEvidence. Trusting your gut has been a recurring theme in this podcast and Mark’s episode is no different. No matter how good the numbers are, it’s the human element that helps you and your company stand out. Mark has found this to be true in marketing and in life.

Mark gets tons of agencies cold calling and reaching out to him asking for a meeting. Most of the time the answer is no. But if he can see some of that human element in their pitch, he’ll take the meeting. And that doesn’t mean, “Hey {first_name}, you’re not ranking first on Google.” If you’re going to pitch to a VP, you have to offer up some value.

The two also talked about the common trend of marketers having to “do more with less.” Mark’s advice? Stop saying that. It’s true that marketing teams have become leaner. But that also means that your strategy has to be leaner too. If you’re a marketer, take some time to see if your new assignment is really necessary for this launch to do well. If not, bring it up to your team lead. Having a leaner team means trimming the fat on your list of things to do.

Tune into Mark’s episode to hear more incredible marketing advice and how to know when you trust your gut.

Guest-at-a-Glance

💡 Name: Mark Huber, VP of Marketing at UserEvidence

💡Noteworthy: Trust your gut more than you trust the data.

💡 Where to find them: LinkedIn

Key Insights

Guts over Numbers

This may be an unpopular opinion, but Mark doesn’t care about UTM parameters. Or web analytics in general! There are so many kinks that need to be buffed out that he can’t rely on them fully. He’d rather rely on a blend of trusting his gut and web analytics. But his gut always comes first.

Don’t Waste My Time

When asked about cold calls with agencies and vendors, Mark says he’ll only have a meeting with them if they offer real value. They have to have audited his site or his strategy and really bring something tangible to the table. Otherwise, it’s just not worth it.

Quality over Quantity

Instead of trying to get involved with every social media platform possible, Mark is focusing on just two channels - LinkedIn and email marketing. Now that he has the autonomy to hunker down and focus on fewer platforms, he’s been able to thrive. His work has been successful and he hasn't been spreading himself too thin.