Communicating scent is difficult. Fragrance is a complex message and brands need PR professionals to get their messages and stories across to consumers effectively. This week I'm joined by PR guru Nicola de Burlet to talk all about the power of PR in perfume. Nicola has worked for a veritable who's who of luxury fragrance brands (Chanel, Givenchy, Gaultier, Alaïa, Elie Saab, BDK Parfums, Escentric Molecules - the list goes on) and has a wealth of experience in the industry. She shares her thoughts on why PR is so important and how it is ever changing in an industry that continues to evolve at pace.

Follow Nicola on instagram @silverstylepages: https://www.instagram.com/silverstylepages and PR Studio +: https://www.instagram.com/theprstudiouk. Her website is: https://www.theprstudio.co.uk

Nicola's emotional connection fragrance is Le Mâle by Jean Paul Gaultier.

For Barnes Fragrance Fair info and tickets head to https://www.barnesfragrancefair.com

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If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.

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You can also check out my website at https://www.thomasdunckley.com.

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In this episode I'm chatting with Arielle Weinberg and Katri Haas, co-owners of Washington-based fragrance boutique and brand Arielle Shoshana. Their journey is a unique one, with Ari being one of the OG fragrance bloggers before starting the boutique and brand, with Katri joining the company after having been a loyal customer. We talk about that journey but also how they've crafted a special space for perfume shopping as well as a fantastic collection of their own fragrances.

Follow Arielle Shoshana on instagram @arielleshoshana: https://www.instagram.com/arielleshoshana and on TikTok: https://www.tiktok.com/arielleshoshana

Ari's emotional connection fragrance is Taipei by One Day. Katri's are Durga by DS & Durga and Champaca by Ormonde Jayne.

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If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com.

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how two perfumers work together to create a fragrance? In this episode I interview perfumers Julien Rasquinet (of CPL Aromas) and Paul Guerlain (of IFF) about their creative collaboration for the fragrance Lustre, which is part of Omani perfume house Amouage's Essence Collection. This is a fragrance with a unique brief, created in a unique way. Julien and Paul tell me all about how they worked together to interpret the brief and how relationships are key when creating something together.

Follow Julien on instagram @julienrasquinet: https://www.instagram.com/julienrasquinet

Follow Paul on instagram @paulguerlain: https://www.instagram.com/paulguerlain

For more information about Amouage and the Essences Collection head to https://www.amouage.com or follow Amouage on instagram: https://www.instagram.com/amouageofficial. The Essences Collection, including Lustre, can be found at Harrods.

Julien's emotional connection fragrances are Guerlain Habit Rouge, Dior Fahrenheit, and Kenzo Pour Homme. Paul's are Guerlain Vetiver, Dior Homme, and Guerlain L'Heure Bleue.

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If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com.

Hosted on Acast. See acast.com/privacy for more information.