🎥 When do you know it’s time to leave your dream job? Former Seattle Seahawks Senior Producer Madeline Down built one of the NFL’s best in-house video teams, creating some of the most iconic sports content. But she walked away. In this episode of Frame By Frame, we dive into why she left, how she built her career in sports filmmaking, and what’s next as she transitions into narrative filmmaking
We also discuss her upcoming short film Sense of Emergency, inspired by a life-changing moment involving her mother and first responders, and the launch of her new creative studio, Studio 89, backed by Doug Baldwin.

📌 Timestamps:

00:00 - Opening Hook: When You’re No Longer Seen as a Creative

00:43 - Welcome to Frame By Frame w/ Madeline Down

01:12 - Leaving the Seahawks: Why She Walked Away from a Dream Job

02:25 - The Hardest Part About Leaving a Secure Job

04:23 - The Sports Content Grind & What It Teaches You

08:08 - Building the Seahawks Video Team from 4 to 12 People

10:02 - The NFL’s Content “Arms Race” & Why It’s a Bootcamp for Filmmakers

14:31 - Behind the Sound: The Seahawks’ First Docuseries

17:20 - The Challenges of Making Sports Documentaries

19:01 - How to Pitch & Sell a Creative Project Internally

21:37 - Her #1 Career Advice for Creatives

22:21 - Her Short Film Sense of Emergency – Inspired by a True Story

24:46 - The Wild Story of Her Mom’s Cardiac Arrest & Survival

28:35 - Crowdfunding Her Film Successfully (Using Seed&Spark)

31:10 - Casting Luke Barnett as the Lead & His Viral Film Success

33:02 - Transitioning from Athletes to Working with Actors

36:08 - Vault 89 & Launching Her Own Creative Studio

🔗 Follow Madeline Down:

→ [Instagram]

→ [Sense of Emergency Short Film]

→ [Studio 89]

When You're Ready

📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)

🎥: Daniel's Recommended Production Gear List

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