In 2017, Lubomila Jordanova founded PlanA with a simple yet powerful mission: to translate climate science into actionable business strategies. At the time, awareness of climate change and related regulations was minimal. “The science was there, but it wasn’t translated into a business KPI,” Jordanova explained. This gap inspired her to create a platform that aligns decarbonization with corporate growth, proving that sustainability and profitability can coexist.

From humble beginnings—think pie charts recommending energy-efficient lightbulbs—PlanA has grown into a comprehensive decarbonization and policy alignment software. Today, it supports over 1,500 companies, helping them cut emissions by an average of 8% annually.

PlanA’s software is powered by a massive dataset, analyzing over 20 million data points monthly. It offers businesses a clear roadmap for sustainability, calculating the return on investment for every action. What sets it apart? A focus on implementation, not just analysis.

“The real transformation happens after you get the data,” Jordanova emphasized. The platform enables businesses to collaborate across departments, ensuring actionable changes that drive tangible results. When data is missing, AI fills in the gaps, predicting accurate environmental metrics based on industry benchmarks.

One of the most pressing topics Jordanova discussed was the concept of the "carbon bubble," where fossil fuel companies are overvalued due to unsustainable practices. “Legislation is changing fast, and climate change is already coming at a high cost,” she said, citing Hurricane Milton’s $40 billion impact as an example.

PlanA works with financial institutions to prepare for this transition, offering decarbonization financing and helping clients reduce reliance on unstable, overvalued assets. The goal? To ensure businesses remain resilient in an increasingly regulated and environmentally conscious world.

Beyond compliance, PlanA is about creating a sustainable business culture. The platform helps companies not only meet but exceed regulatory requirements like the Corporate Sustainability Reporting Directive (CSRD). By aligning corporate strategies with sustainability goals, PlanA transforms sustainability from a compliance exercise into a driver of innovation.

“Being good to the planet often means being good for your bottom line,” Jordanova noted. Companies like BMW, BNP Paribas, and Chloe are already reaping the benefits of this approach, saving costs while improving environmental performance.

PlanA’s journey is a testament to the power of innovation and perseverance in tackling global challenges. By turning climate science into actionable business insights, Lubomila Jordanova is paving the way for a greener, more sustainable future—one company at a time.

Find Lubomila on:

LinkedIn: Lubomila Jordanova

Twitter/X: @PlanAearth

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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