What I Did Right (and Wrong) While Launching an eCommerce Brand with 30,000 Rupees

#ecommerce #startupsuccess #asbarali

(0:00) Intro
(1:49) Introduction of Afnan Mashal, Entrepreneur & Founder of Sirene Hair Oil
(2:34) Why Did She Choose Hair Oil for eCommerce?
(4:00) How Did She Start With Just 30,000 Rupees?
(5:40) The Process of Selecting the Hair Oil Product
(8:01) Why Did She Choose Pakistan Over Sweden?
(10:30) What Did She Learn From Her eCommerce Journey?
(12:47) Which Marketing Channels Is She Using for Promotion?
(14:46) Influencer Marketing vs. Other Digital Marketing Methods
(16:07) Minimum Digital Marketing Budget Required for Product Testing
(20:00) Is WhatsApp Marketing Enough for Promotion?
(22:13) Is eCommerce Possible Without Money?
(25:13) Importance of Having a Website for an eCommerce Store
(26:47) The Problem of Cash on Delivery (COD) in Pakistan
(29:25) Percentage of Returning Customers for Sirene Hair Oil
(32:18) Importance of Revising Product Pricing
(33:29) Competitor Price Analysis in eCommerce
(36:15) How Much Money Is She Making From Her Product?
(37:10) Total Monthly Sales of Sirene Hair Oil
(38:01) Influencer Marketing Process & Her Academic Background
(42:48) Rising Star CEO Award – Women’s Category
(45:05) Challenges Faced by Women in the Pakistani Market
(46:45) Her Source of Motivation for Achieving Success in eCommerce
(49:22) Is Sirene Hair Oil Suitable for Men Too?
(53:07) Are There Any Side Effects of Her Hair Oil?

Starting an Online Business with 30,000 Rupees – Her Real Success Journey by Asbar Ali.