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Lipton Ice Tea and rapper Ice-T Team Up

Lipton Ice Tea and rapper Ice-T Team Up

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 In the latest episode of the BC Food News podcast, Jennifer English discusses an innovative campaign from Lipton Ice Tea, titled 'Ice Tea Insurance.' In collaboration with rapper and actor, Ice-T, the initiative seeks to ensure that consumers in the Netherlands and Belgium always receive the right iced tea when they place an order. Lipton Ice Tea started the insurance following a recent study that revealed consumer's disappointment in receiving the wrong drink after ordering iced tea. The campaign lets dissatisfied customers submit a claim for a free Lipton Ice Tea in compensation throughout the summer of 2025. This clever marketing strategy helps the brand maintain customer satisfaction and uphold its reputation as a leading iced tea brand. The special partnership with Ice-T enhances the campaign's main message, which emphasizes the importance of originality.
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  • https://www.liptoniceteainsurance.com/
  • https://mma.prnewswire.com/media/2698934/Lipton_Ice_T.jpg
  • - YouTube
  • britt.kamphuis@tbwa.nl
  • https://mma.prnewswire.com/media/2698933/Lipton_Ice_Tea_Logo.jpg

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