エピソード

  • Proactive vs Inbound Business Development Strategies

    Proactive vs Inbound Business Development Strategies
    2024/08/17

    ...Finding the right balance.

    This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live.

    You can view the full Livestream here

    Also the post of the week can be viewed here
    続きを読む 一部表示
    1 時間 2 分
  • LinkedIn™️ Q&A

    LinkedIn™️ Q&A
    2024/08/10

    This week I answer 3 questions about;

    • Business development on LinkedIn™️
    • The use of AI
    • LinkedIn™️ 'Associates'

    Also covered in this episode;

    • Collaborative articles
    • The problem and prevalence of misinformation
    • What is the right amount of characters in a text only post?
    • Post of the week
    続きを読む 一部表示
    1 時間 4 分
  • Interesting People - John Espirian

    Interesting People - John Espirian
    2024/08/03

    We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

    But do we REALLY know them?

    interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

    This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there - My friend John Espirian.

    Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/
    続きを読む 一部表示
    58 分
  • From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

    From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair
    2024/07/27

    This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

    In my experience, this is a big challenge for many people and they tend to either be;

    • Full on (loud) but not authentic

    • Bland, steering away from revealing any personality.

    Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

    So I sat down with Ella for an hour or so and chatted about this fascinating topic.

    Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/
    続きを読む 一部表示
    1 時間 11 分
  • Why LinkedIn Automation Tools Are Ruining the Platform

    Why LinkedIn Automation Tools Are Ruining the Platform
    2024/07/20

    I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month.

    It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.

    Also in this episode I talk about;

    • A content generation tool called AuthoredUp

    • Two new features

    • A worrying security issue

    • Post of the week

    Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/
    続きを読む 一部表示
    53 分
  • Appropriate posting for a company?

    Appropriate posting for a company?
    2024/07/06

    I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast;

    Should a company be posting this?

    Congratulations you are in the top ten experts list!

    Four new features

    LinkedSummit 2024

    Post of the week
    続きを読む 一部表示
    1 時間 7 分
  • Interesting People - Lynnaire Johnston

    Interesting People - Lynnaire Johnston
    2024/06/22

    We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

    But do we REALLY know them?

    interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

    This week I chat with my favourite Kiwi, New Zealand based LinkedIn expert Lynnaire Johnston.

    Lynnaire has a fascinating career history in radio, publishing and copywriting before finding her passion for LinkedIn™️.

    Lynnaire is one of the friendliest, most generous and knowledgable LinkedIn™️ experts out there and I'm sure you will enjoy hearing her describe her background.
    続きを読む 一部表示
    1 時間 5 分
  • Employee Advocacy on LinkedIn™️

    Employee Advocacy on LinkedIn™️
    2024/06/15
    It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post.Multiple image posts - new dimensionsImages on external links are shrinking and it really doesn't matter!An outrageous post of the week The New Video Feed I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced. Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below). In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself. How a video is displayed in 3 different feeds As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound. I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now. Multiple Image Posts The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts; LinkedIn™️ have provided this helpful document which can be downloaded here. I've had this change for a while but apparently more the majority of users are now seeing this in their feeds. Images On External Links LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen! OK I'm being a bit cynical there but honestly guys, have you not learnt yet?....don't post external links, unless you really have to. Employee Advocacy Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go. I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be. Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for. And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers. This is highly ineffective. Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do! This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one! Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc. It just comes across as forced and hollow...frankly nobody is buying it! We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise. "employee advocacy...done!" ✔️ All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit. If however the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way. When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on ...
    続きを読む 一部表示
    56 分