This episode of "Let's Talk Marketing" explores the power of personal branding and the importance of standing out in a crowded marketplace. Host Katya Allison interviews Steve Miller, a dynamic thought leader in personal branding and B2B marketing. Steve, the author of Uncopyable YOU: Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You, shares actionable strategies for building a unique personal brand. Steve dives into how understanding human behavior can help individuals and businesses differentiate themselves from competitors and create lasting impressions. This episode will empower you to discover your own unique qualities and apply them effectively to become uncopyable in the marketplace.

Listeners will walk away with insights on:

• Building a unique personal brand helps differentiate you from the competition.
• Emotional connection is key to brand loyalty and recognition.
• "Uncopyable" branding is about discovering and amplifying your unique qualities.
• Human behavior insights are essential for crafting marketing strategies that resonate.
• Consistency in your brand message builds trust and long-term relationships.
• Avoid blending in with competitors; focus on being different and unforgettable.
• Personal storytelling is a powerful tool to engage and connect with your audience.
• Authenticity in marketing is critical for creating meaningful connections that last.

Follow the links:

• I want to be Uncopyable
• Follow on LinkedIn: https://www.linkedin.com/in/steveamiller/
• Follow on X: @steveamiller

As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Get ready for more engaging content that will empower your marketing career and business growth.

Catch up on all episodes from Season 1 and 2 or join the Let's Talk Marketing community on LinkedIn to stay connected and ahead of the curve!

Let's Talk Marketing on LinkedIn

In this episode of Let's Talk Marketing, host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming common challenges, like dealing with inexperienced vendors, aligning teams, and effectively using data and insights to drive better marketing results. Jennifer emphasizes the importance of balancing creativity with strategy, and the role of marketing in supporting business development.

Listeners will walk away with insights on:

• Marketing is about aligning business strategy with communication and brand execution.
• Avoiding reliance on inexperienced vendors is crucial to long-term marketing success.
• Successful marketing requires focusing on brand differentiation and understanding the target audience.
• Overcoming misalignment in marketing strategies can save time and resources.
• Data and insights should drive marketing decisions, not just subjective feedback.
• Small businesses should start with foundational brand clarity to guide their marketing efforts.
• Embrace the importance of transparency and honesty in managing client expectations.
• Building marketing strategies is a long-term game that requires proper frameworks and intentionality.