Leo Campbell - Driven by Purpose
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Leo Campbell - Driven by Purpose
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In this episode, we speak with Leo Campbell, Co-Founder of Modern Baker, a company recognised for pioneering truly healthy baked goods in the UK. Leo shares the journey behind Modern Baker’s re-engineered “Superloaf,” a gut-healthy bread now exclusively available at Marks & Spencer and co-manufactured with Hovis.
We discuss the innovative science and technology Modern Baker is applying to transform ultra-processed foods, with plans extending to breakfast cereals, pasta, and more, making them actively healthy. Leo explains the strategic significance of the Modern Baker’s £4 million government grants, including a recent £450,000 award from Innovate UK. He also explores how outsourcing key processes has been vital to their growth.
Listen now to discover how Modern Baker is disrupting the food industry with a purpose-driven mission rooted in the health journey of Leo’s co-founder, Melissa, and hear more about the strategic implications of their innovative approach to food production and market entry.
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