• Legally Contented

  • 著者： Wayne Pollock
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Legally Contented

著者： Wayne Pollock
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  • For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
    2024 Copo Strategies/Law Firm Editorial Service
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あらすじ・解説

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
2024 Copo Strategies/Law Firm Editorial Service
マーケティング 経済学
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エピソード
  • Practice Pointer: Five ways thought leadership is a real-time positioning tool for your personal brand

    Practice Pointer: Five ways thought leadership is a real-time positioning tool for your personal brand
    2025/01/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target audiences, including past, current, and prospective clients and referral sources.

    Those five ways are:

    1. Positioning you regarding the areas of law you're discussing in your thought leadership.

    2. Positioning you regarding the industries you're discussing in your thought leadership.

    3. Positioning you regarding how you approach your clients' problems.

    4. Positioning you regarding your views of the world that sync with your clients' views, such as calling out overzealous regulators and prosecutors.

    5. Positioning you as a human being with similar hobbies and interests as your clients.


    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    8 分
  • Practice Pointer: Want to produce better content in 2025? Be a social media lurker

    Practice Pointer: Want to produce better content in 2025? Be a social media lurker
    2025/01/08

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the effectiveness of your and your law firm's content marketing and thought leadership marketing efforts.

    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    6 分
  • Practice Pointer: Five reasons your law firm should consider multimedia thought leadership in 2025 (and beyond)

    Practice Pointer: Five reasons your law firm should consider multimedia thought leadership in 2025 (and beyond)
    2024/12/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five reasons why your law firm should consider creating multimedia thought leadership in 2025 and beyond:

    1. Multimedia thought leadership can help your law firm stand out from its competitors

    2. Multimedia thought leadership is more convenient for people to consume than written thought leadership

    3. Multimedia thought leadership can help you build personal connections through professional content

    4. Multimedia thought leadership is less formal than written thought leadership, which speeds up the creation process

    5. Multimedia thought leadership is easier to consume on social media


    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    8 分
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