A bochur boards a flight, determined to stand by his values—no compromises, no Plan B. What happens next, involving an Oct 7 hostage, is nothing short of remarkable. And in Parshas Bo, Hashem gives Moshe the same message: move forward with absolute resolve. No hesitation. No backup plan. Just unwavering commitment.

Tech giants like Apple and Google spend billions to grab attention in the first few seconds, knowing that once hooked, consumers stay engaged. This tactic, rooted in human nature, mirrors the way the yetzer hara works, drawing us into temptation in an instant. In this week’s parashah, the Mitzrim’s stubbornness during Makkas Tzefardei’a shows how one moment of irrationality can lead to uncontrollable consequences. True greatness comes when we master those fleeting moments of desire, pausing to regain control before reacting impulsively.

The Bobover Rebbe saw greatness in Moshe, even when Moshe seemed far removed from holiness. He looked past the struggles and external failings, recognizing the pure, untarnished soul within. In this time of Shovavim, we’re reminded that no matter where we stand or how far we’ve strayed, the ground beneath us is holy. Remove the barriers, reconnect to your essence, and take the next step toward becoming the real you