In this enlightening episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with branding expert Rich Kozak. With nearly 50 years in the industry, Rich Kozak has revolutionized personal and professional branding by focusing on impact-driven strategies. Learn from Rich's journey of leaving a high-stress corporate career for entrepreneurship, his unique branding philosophy, and how he's helping others achieve deep clarity and divine purpose in their ventures. Don’t miss this episode packed with valuable insights on networking, resilience, and evolving your brand to leave a lasting legacy.

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• [00:00] Introduction– Phil Better introduces Rich Kozak and sets the stage for the episode.
• [02:45] Rich's Career Transformation– Rich discusses his shift from a high-stress career to becoming an entrepreneur.
• [10:30] Importance of Networking– The pivotal role networking played in Rich's entrepreneurial journey.
• [18:55] Overcoming Adversity– Insights on resilience and responding to financial challenges.
• [26:40] Branding Philosophy Unveiled– Rich defines true branding and debunks common misconceptions.
• [34:20] Key Elements of Effective Branding– Rich details the four essential elements of brand success.
• [42:05] Spiritual Journey– Rich reflects on the significance of spirituality and mentorship.
• [50:10] Evolving Your Brand– Tips on achieving brand longevity and deep clarity.
• [58:00] Call to Action– Rich shares free resources and ways to connect for further branding guidance.

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• Networking is Crucial: Leveraging personal connections can significantly bolster your entrepreneurial ventures.
• Resilience through Adversity: Your response to financial and personal challenges defines your path to success.
• True Branding: Branding is more than logos and taglines; it's about shaping how others perceive and understand your unique value.
• Four Elements of Effective Branding: Ensure congruence with your heart, consistency in communication, unique language, and positive recognizability.
• Invest in Personal Growth: Continuously seek new knowledge and mentorship to stay driven and successful.
• Branding with Purpose: Focus on aligning your brand with deeper meaning and long-lasting impact.

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Guest: Rich Kozak

"Rich Kozak is The Voice of Impact Driven Branding. After decades languaging & launching brands, he founded RichBrands specifically to serve heart-centered entrepreneurs & professionals – Evolving individual’s Brands with a foundation of clarity, longevity, and divine purpose.

At RichBrands, Rich guides individuals in elevating their unique gifts so their Brand makes higher level impacts. The most connecting, deep-listening, caring Branding Expert you’ll ever meet personally, he is guided to ensure each individual makes their most significant impacts on the world using the gifts they have been given. Rich is Straight Talk you can trust & Deep Experience you can count on – 47 years defining & launching Brands! Having impacted global company brands, today Rich guides & mentors individuals in all 7 Steps of Impact Driven Branding, and in creating, writing and publishing books to move their brand forward. The wisdom he shares is:

CLARITY for the IMPACTS You Will Make & STEPS for “The Brand YOU Will Become.”

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Connect with Rich Kozak:

Website: