Sure, there are courses on email marketing, growing your following, and launching something new. But the people who tend to teach these topics have built a business through a one-to-many model, focusing first and foremost on follower count. So following their advice will never translate directly if you don’t have the reach they have. I’m someone who’s run a referral-heavy business for seven years, without focusing on building an audience and honestly that’s held me back from visibility, marketing, and asking for business. If you’ve held back because you’re used to doing the work rather than than selling the work, get ready because I’m talking to you!

I’m sharing the real numbers, timeline, and results of my recent launch for The Bench community. You’ll hear about:

+ My founding membership goal and where I ended up

+ The role of a waitlist and application and how these impacted enrollment

+ The role of personal connection and scrappiness in launching

+ Getting comfortable being visible and embodying what you’re selling

+ How much money I invested in the launch

+ Future plans for The Bench

As always, you can get on my email list to get first in line for updates and announcements like my book launch, in-person programming, and when The Bench opens back up for membership enrollment in fall 2025.