• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • 著者： Sarah Williams
  • ポッドキャスト

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

著者： Sarah Williams
無料で聴く

  • サマリー

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
    続きを読む 一部表示
activate_samplebutton_t1
エピソード
  • 5 Emails Subscription Box Owners Can Send Every Month

    5 Emails Subscription Box Owners Can Send Every Month
    2024/09/11
    “Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. It’s time to treat your email list like the valuable asset it is and talk to the people on it. They’ve opted in, they’ve told you they want to learn more about you and what you offer. Give them what they want! You should be emailing your list at least once a week. But what should you put in those emails? Don’t let not knowing what to say in those emails get in the way of connecting with and nurturing your email list. Here are FIVE types of emails all subscription box owners can send to their lists: Monthly Unboxing - connect with subscribers, create excitement for them and FOMO for non-subscribers! Subscriber Shares - create excitement and FOMO when you share pictures, messages, and comments from subscribers telling you how much they loved this month’s box. 5 Ways to Use Your Box - encourage subscribers to consume the contents of the box. So important! Sneak Peek - get your subscribers excited about the next box and let non-subscribers see what they’re missing out on - more FOMO! Behind the Scenes - your audience LOVES getting a peek behind the scenes of your business! Take them along as you design or make products or even pack boxes. Choose one of these emails to send to your email list each week. I’ve given you five - that means most months, you’ll even have a spare. Put your email list to work for you - connect with your audience and nurture them. Join me for this episode where I talk to you about the importance of emailing your list once a week and answer the question every subscription box owner asks, “But what do I put in those weekly emails?” Resources from this episode: Grab my swipe files of ALL five types of emails HERE! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    続きを読む 一部表示
    32 分
  • 6 Ways to Keep a Subscriber

    6 Ways to Keep a Subscriber
    2024/09/04
    As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding subscriber experience, some subscribers will cancel. That doesn’t mean there’s nothing you can do to reduce the number of cancellations and retain more subscribers. Even a small increase in retention rate can make a big difference. Let’s talk about six things you can do to retain more subscribers. Keep Things Trendy or Seasonal How often do you change up the lineup of items in your box? I’m always researching new trends and thinking ahead to what holidays or seasons are coming up. Keep things fresh and fun to keep subscribers excited about what’s coming next month! Ask Your Subscribers What They Want Simply including your audience in the decision-making process can make a huge difference. Send out questionnaires and surveys or poll them on social media. Getting their input creates buy-in and a greater feeling of community. Engage With Your Subscribers During your monthly LIVE unboxing, engage directly with subscribers. Are you using SMS messaging? Text subscribers, asking what their favorite item was and asking for pics of them using or wearing something from the box. With their permission, use those pictures for social proof and to make subscribers feel even more a part of your community. People love to feel included! Create Added Value Your subscribers are the VIPs of your business. Make sure they feel that way. Send subscriber-only emails or surprise them with a coupon in their box good toward something in your shop. Need more ideas? Grab my resource - 10 Ways to Surprise and Delight Your Subscribers. Offer a Lower-Priced Tier in Your Subscription Box The number one reason people cancel their subscriptions is financial. Offering a lower-priced tier at the point of cancellation is one way to retain them. Some subscribers will love this option and may even move back up to the higher tier when their budget allows. Billing and Follow Up It’s not fun or exciting, but keeping track of billing issues and missed payments can make a huge difference in managing subscriber turnover. Payments are missed because of card changes or changes in addresses and sometimes subscribers forget to update their info. Reminders and personal follow-up can eliminate so much of that. Track your retention rate every month. If it starts to slip and fall below 80%, you have an issue that needs to be addressed quickly. Put time and effort every day into retaining subscribers. Join me for this episode for quick tips on boosting subscriber retention. Simple changes can make a big difference—tune in now! 10 Ways to Surprise and Delight Your Subscribers. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    続きを読む 一部表示
    28 分
  • 169: How a One Time Holiday Box Can Validate Your Subscription Box Idea

    169: How a One Time Holiday Box Can Validate Your Subscription Box Idea
    2024/08/28
    Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box. Retail and e-commerce businesses will see high consumer spending over the next four months. Most will bring in 50% of their total year’s revenue during the next four months. That makes now the best time to test your idea. During the holidays people are more likely to spend on items for others. They’re looking for something fun and unique, something special that stands out from all the other gifts under the tree. Your one-time holiday box can be the perfect, thoughtful gift. The ultimate goal is to start, launch, and grow a thriving subscription box business. And a one-time box can be the perfect first step. A one-time box has a lower commitment for customers. It allows you to bring them into your business and then nurture them into being a subscriber. Your one-time box should be similar to your subscription box idea, appealing to the same ideal customer. Think about whether the recipients will receive the box before the holidays or as a holiday gift. This determines whether it can be holiday-themed or needs to be an everyday theme. I do a one-time holiday box every year. My audience loves it, it sells out early every year, and it brings a nice punch of revenue into my business in the 4th quarter. Since it’s intended to be given as a holiday gift (although a lot of my customers buy it as a gift to themselves), the contents of my holiday box do not have a holiday theme. Instead, it contains items similar to those found in my Monogram Box. A one-time box is your opportunity to get it right. To put together a curated experience that will wow your ideal customer and give them a feel for what they could expect if they became a subscriber. Now that you’ve curated your one-time holiday box, it’s time to sell it. Continue the audience building you’ve already been working on. Engage your audience in the process and get their buy-in with polls, behind-the-scenes, and other interactive content. Plan a launch following the Launch Strategy with socials, lives, emails, and ads. Go all in. To be successful, you need to market your one-time box with a launch. Create urgency, scarcity, and exclusivity by selling one-time boxes as pre-orders. Analyze what’s working and what isn’t and adapt. This process is great for new subscription box owners since you’ll go through a launch, curate a box, market the box, and fulfill the box. You’ll learn a ton about the launch process just by launching a one-time box and be ready to apply that knowledge to launch your subscription box. Many of my students shifted their entire businesses from successful one-time box offers to subscriptions….because they had proof of concept before turning it into a subscription box. I’ve got a great, free new resource to help you curate a box experience for your subscribers. Join me for this episode as I talk about validating your subscription box idea with a one-time holiday box. Now is the perfect time to get your subscription box dreams off the ground! Kristy’s Interview - Episode 45 - Journey from One-Time Boxes to a Thriving Monthly Subscription Nicole’s Interview - Episode 13 - A Passion for Animals Turns into 500 Monthly Subscribers Curating a Box Experience for Your Subscribers Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
    続きを読む 一部表示
    24 分

あらすじ・解説

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
2021-2023 Sarah Williams
リーダーシップ 教育 経済学
続きを読む 一部表示

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Boxに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。