Could podcasting be the ultimate game-changer for political campaigns in 2024? U.S. presidential candidates are turning to long-form podcast interviews to bypass traditional media, delivering unfiltered messages straight to the audience. This shift isn’t just a tactic; it’s reshaping how voters connect with politicians on a deeper level. In this episode, Hayden and Sean discuss how to use video for podcast growth, particularly through YouTube, which has become essential for discoverability. We also cover YouTube Shorts’ new three-minute limit and explore why this change could impact your content strategy. And, with Google’s new Notebook LM AI tool creating personalized “podcasts,” we’re seeing just how influential podcasts have become in delivering information. For podcasters focused on strategic growth, intentional audience engagement, and data-driven production decisions, this episode is packed with practical insights. 00:43 - Sounds Profitable: Video’s Role in Podcast Discovery 03:51 - YouTube’s Impact on Discoverability for Audio Podcasts 05:23 - YouTube Shorts Extends to 3 Minutes: Key Takeaways 09:29 - Google’s Notebook LM: AI-Generated Podcasts for Personal Use 12:37 - Political Campaigns Turn to Podcasts: The Big Picture ➡️ Sounds Profitable’s Research on Video Discoverability: https://soundsprofitable.com/guide/what-video-brings-to-podcast-discovery/ ➡️ YouTube Shorts Update: https://support.google.com/youtube/answer/11414555?hl=en ➡️ Google Notebook LM Launch: https://blog.google/products/search/notebooklm/ ➡️ novapodcasting.com #Podcasting #PodcastGrowth #PodcastStrategy #AudienceEngagement #PoliticalCampaigns #YouTubeShorts #IntentionalContent

This week’s episode is packed with the stuff that’s going to change the game for podcasters in 2024. First up, Spotify’s new discovery metrics—a tool that shows exactly how listeners are finding (or NOT finding) your podcast. This is data you can use to tweak your SEO, thumbnails, and titles for growth. Next, we talk audio branding. Veritonic’s new report shows that podcasts with strong sound design build better connections. Your audio identity needs to be as tight as your content if you want your audience to stick around. We also cover This American Life going premium. As ad revenue drops, more podcasts are exploring subscription models to sustain growth. Finally, AI in podcasting. ABC ran a test using AI to optimize titles and descriptions across their platform. It worked, but one thing was clear: human creativity still wins. AI is great as a tool, but it’s not replacing your voice. We break down what this means for the future. 00:10 - Spotify’s Discovery Metrics: What You Need to Know 01:42 - Using Data to Drive Growth 05:11 - Veritonic’s Audio Branding Insights 06:12 - Sound Design: Your Secret Weapon 08:10 - This American Life Goes Premium 11:14 - AI in Podcasting: ABC’s Big Test 16:04 - Why AI Won’t Replace Human Creativity ➡️ Spotify’s Discovery Metrics: https://support.spotify.com/us/podcasters/article/understanding-impressions/ ➡️ Veritonic Audio Branding Report: https://20817577.fs1.hubspotusercontent-na1.net/hubfs/20817577/Elevating%20Brand%20Experience%20Through%20Sound_FINAL.pdf ➡️ This American Life Premium Launch: https://mailchi.mp/thislife/words-you-cant-say-2686904 ➡️ ABC’s AI Podcast Test: https://www.abc.net.au/digital-product/abc-podcast-headlines-generative-ai-pilot/104455766 ➡️ novapodcasting.com #Podcasting #AIinPodcasting #PodcastGrowth #Spotify #AudioBranding #Monetization #AIContentCreation