This Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships, naturally leading to client conversations and long-term partnerships. The method details a step-by-step system including spotlight creation, automation, and a targeted boosting strategy on Facebook. Ultimately, it advocates for a long-term approach focused on building community connections rather than aggressive sales tactics.

What core challenges hinder local agency visibility and client acquisition?
How does the "Attention First Method" differ from traditional agency approaches?
These are just 2 questions this guide shares.

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