What if your next business breakthrough came from testing, not guessing?

In this episode of The Project Advantage, Cory Peterson sits down with Paul Randall from Speero to explore how experimentation-led growth is reshaping the way contractors and facility managers make decisions. From practical customer feedback loops to small-scale testing strategies, this episode delivers clear, actionable insights to help you adapt faster and grow smarter.

Topics we cover:

(1:58) – What experimentation-led growth really means for contractors

(5:14) – Getting useful feedback before it’s too late

(10:06) – Why trust and clarity are your website’s most powerful assets

(17:20) – How small teams can use data and intuition to improve results

(29:43) – The right (and wrong) ways to use AI in your customer experience

Links from the Show:

• Speero
• Paul Randall | LinkedIn

Have a question or challenge in your facility or contracting business? Reach out to us at marketing@ledlightingsupply.com and we may feature it in a future episode.

If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!

Subscribe & Review: iTunes | Spotify

Welcome to The Project Advantage Podcast, where we bring real-world conversations to contractors, facility managers, and industry professionals who want to stay ahead.

In this short trailer, we’ll give you a glimpse of what’s coming—expert interviews, field-tested insights, and practical strategies to help your business grow smarter.

If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!

Subscribe & Review: iTunes | Spotify